May is a good month in the sports universe, and the May 2017 sports trends abound as a result. In May, the NHL and NBA playoffs are both in full swing, the MLB reaches its mid-season rhythm, the French Open rocks the tennis world, Champions League soccer has its finals, and so much more. Sports fans know that this leads to all sorts of great products.
For those who need a boost of energy while watching a baseball game (an understandable need considering the pace of the sport,) the Apple Pie Extra Strength 5-hour ENERGY shots are branded by the MLB. Though mysterious energy shots for baseball might make Barry Bonds nervous, the apple pie flavored, baseball-themed energy shots are perfectly American.
Top 45 Sports Trends in May
44
Ultra-Endurance Running Gear
The Columbia Montrail Line is Inspired by an Ultra-Endurance Race
43
Surf Wax Recyclers
Peel Surf Co.'s 'The Orange Peel' Recycles Bits of Leftover Surf Board Wax
42
Tented Fishing Boats
The Raptor XL Platform Hybridizes Fishing Trips
41
Color Therapy Yoga Classes
ChromaYoga's Unique Yoga Class Sessions Pair Movement and Color Therapy
40
Understated NBA Apparel
The Frank + Oak NBA Collection Has Expanded to Feature Five NBA Teams
39
Inexpensive Activity Trackers
The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
38
Mini Fitness Festivals
Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
37
Magnetic AirPod Clips
Nearbuds for Airpods are Adjustable and Ideal for On-the-Go Use
36
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
35
Fantasy-Themed Baseball Games
The MLB Will Host Game of Thrones Theme Nights Throughout the Summer
34
Urban Cycling Shops
Assos' New London Concept Store Brings Modern Cycling to the UK Market
33
Holistic Athlete Smartwatches
The Garmin Forerunner 935 Fitness Smartwatch is Comprehensive
32
Arctic Athletic Apparel
Arctic Cool's Instant Cooling Line Keeps Consumers Cool While They Exerise
31
Wooden Golfer Camera Holders
The Puttskee 'PuttCAM' Smartphone Mounts Record Golf Games
30
Soda-Branded Athletic Wear
FILA Korea Joined Forces with Pepsi to Launch a New Line of Apparel
29
Asymmetrical Wrist Watch Wearables
The M&N Watch Merges Technology and Design Aesthetics
28
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
27
Ultra-Lightweight Ice Axes
The Ice Rock Idol is the World's Lightest Ice Ax
26
Stable Noise-Cancelling Headsets
The Apollo Audio Wireless Headphones Block Out Noise Around You
25
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
24
Headphone-Infused Goggles
The Nike+ Swimming Goggles Play Music During Aquatic Training
23
Ocean Plastic Sport Jerseys
The Parley x adidas Soccer Jerseys are Made from Recycled Plastic
22
Price Point Soccer Jerseys
Fluminense de Feira Has Invented a Creative Way to Earn Ad Revenue
21
All-Ages Wave Boards
Slyde Handboards Offer an Easy, Fun Riding Experience for All Skill Levels
20
Antibacterial Clothing Sprays
The HEX On Demand+ Spray & Go Gear Cleaner Solution Inhibits Smells
19
Hotel Running Programs
Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach
18
Diamond-Studded Tennis Rackets
Bijou Tennis' Goddess Collection Rackets Have Swarovski Crystals
17
Team Jersey Air Fresheners
KIA Motors' Automotive Air Fresheners Boast NBA-Themed Scents
16
Manga-Inspired Basketballs
The New molten 'SLAM DUNK' Basketball Features Hanamichi Sakuragi
15
Expanded Basketball Figurine Collections
GoDaddy is Offering New Itty Bitty Ballers Figures
14
Buggy Ballpark Snacks
Safeco Field's Toasted Grasshoppers are the Strangest Snack in MLB
13
Electronic Ski Bindings
Rottefella's Nordic Ski Bindings are Electronically Adjustable
12
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
11
Runner Training Smartwatches
The Polar M430 Run Watch Offers Actionable Guidance During Use
10
Speedy Celebrity Workouts
This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home
9
Major League Energy Shots
These Apple Pie Extra Strength 5-hour ENERGY Shots are MLB-Branded
8
African Surf Campaigns
Surf Brand Mami Wata Tells Stories from the African Continent
7
Light-Up Snowboarding Stunts
This Stunt from Sony Shows Off Its XB40 EXTRA BASS Wireless Speakers
6
Dispensary-Sponsored Drifters
Shango Premium Cannabis Will Sponsor Danny George's PRO2 Drift Car
5
Hockey Coaching Tablets
Apple is Partnering with the NHL to Provide Coach iPads
4
Tennis Matchmaking Services
The Smash Tennis App Makes It Easier for Rec Players to Find Opponents
3
Search Engine Booking Tools
'Reserve with Google' is a New Way to Book Nearby Classes and Services
2
Italian Rubber-Infused Skis
The Pirelli Blossom Skis Cut Vibrations by 60 Percent
1
International E-Sports Medals
The Olympic Council of Asia will Award Medals for E-Sports in 2022
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Limited-Edition Energy Drinks
'Rockstar Energy' Announces Two New Vibrant Flavors in Canada
Baseball-Inspired High-End Loafers
Blackstock & Weber Debuts a Range of Baseball-Inspired Designs
AI-Inspired Energy Drinks
AI Energy Drink Differentiates Itself with a Tech-Like Twist
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Athlete-Backed Hydration Drinks
Lionel Messi Has Introduced Más+, a New Hydration Drink in Canada
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Baseball-Inspired Streetwear Apparel
PacSun x The Wild Collective Debut a MLB Collection for Women
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Limited Edition Sports Candies
NERDS Released Two New Gummy Clusters Flavors for Football Season
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Gamer-Focused Energy Cans
Monster Energy's New Can Designs Offer In-Game Rewards for Call of Duty
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Organic Energy Juice Shots
Trader Joe's Organic Energy Juice Shot Will Power Your Through the Day
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
All-Natural High Energy Cans
Guayakí Yerba Mate Unveils New Berry Lemonade
Eyeball Motif Bulbous Sneakers
Mizuno Introduces a Unique Pair of the Enerzy Running Shoe
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Americana Baseball Fashions
The Polo Ralph Lauren x New York Yankees Collection is Fall-Ready
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Ready-to-Mix Energy Hydration Beverages
Vessl Launched TOAK Torch in the Functional Energy Market
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Baseball-Inspired Energy Drinks Partnerships
GHOST Joins Forces with the Philadelphia Phillies
Confident Energy Shots
Main Character 5-hour ENERGY Shots Champion Bold Expression
Replenishing Pickleball Beverages
REIGN Storm is a Zero-Sugar Performance Energy Drink
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Slasher-Inspired Energy Products
G Fuel Debuted the Hack ‘n Slash Collector’s Box for Halloween
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Collaborative Energy Beverages
XPO NRG Was Exclusively Crafted for SupplySide West 2024 Attendees
Margarita-Celebrating Snapback Hats
Mexican Sugar is Selling Margarita Merch on February 22
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Caffeinated Barbecue Sauces
5-hour ENERGY Inspired Energizing BBQ Sauce Has 60mg of Caffeine
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Ready-to-Pour Whisky Cocktails
Crown Royal is Launching Its New Whisky Sour Cocktail with NFL WAGs
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Energizing Cannabis Shots
Squier's Specialty Elixirs Has Launched the GO-Time Elixir
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Pickleball-Inspired Apparel
Le Pickle Club is a New Chic Parisian Collection
Heated Athletic Apparel Lines
ActionHeat Debuts Officially Licensed NFL Heated Apparel
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Gamer-Focused Energy Shots
5-Hour Energy Launches a Line of Shots Aimed at Gamers
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Spiced Fruit-Forward Energy Shots
Five Hour Energy Watermelon Chili Lime is Sweet and Spicy
Energy Drink Variety Packs
The Red Bull Mixed Multipack is Arriving in the UK This Summer
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
Nostalgic Orange Energy Drinks
C4 Energy Debuts a Creamsicle-Flavored Sport+Fitness Energy Drink
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Celebratory Collaboration Energy Drinks
G.O.A.T. Fuel's Collector’s Cans Celebrate Greatness
Zero-Sugar Energy Expansions
Sneak Energy Confirms its Expansion with World of Sweets
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Tea-Based Energy Shots
HTeaO Energy Shots Provide a Boost Without Artificial Additives
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Smoothie-Like Energy Shots
5-hour ENERGY's Summer Smoothie Flavor is Exclusive & Extra Strength
All-Natural Energy Shots
Levo's Energy Shots are a Quick Solution for Leveling Up Energy
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Pre-Workout Performance Shots
Uncle Matt's Organic Ultimate Athlete Supports Strong Workouts
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Energizing Gold-Plated Cufflinks
The Limited-Edition 5-hour ENERGY Cufflinks Sell for $1,000
Baseball-Inspired Cocktails
Tokyo Confidential’s Second Base Comes with Collectibles & Jerseys
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Advanced Gaming Performance Supplements
NOW Sports E-Sport Reaction Helps to Keep Gamers Sharp
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Citrusy Esports Drink Powders
Complexity and GLYTCH Energy Debut a Co-Branded Energy Drink Powder
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Golfer-Targeted Energy Shots
Transfusion 5-hour ENERGY Shares Favorite Beverage Cart Flavors
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
NFL Restaurant Promotions
Applebee's Partners with the NFL to Offer an Array of Sporty Deals
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Basketball-Themed Chocolate Treats
Yowie and the NBA Partnered for Licensed Treats
Basketball-Focused Energy Drinks
G.O.A.T. Fuel is the Official Partner of WNBA's Chicago Sky
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Exciting Pickleball-Themed Sweepstakes
Eggland's Best Has Launched Serves Up Summer
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Dark Sports-Themed Drinks
Gatorade and 7-Eleven Collaborated on the Mightnight Ice Thirst Quencher
Private Label Sports Drinks
LSV Sport Cherry Isotonic is Only at Unitas Wholesale in the UK
Boxed Basketball-Themed Punches
BeatBox Blue Razzberry Mavericks Edition Cheers on the NBA Team
Branded College Football Series
Dr Pepper Unveils the Seventh Season Oof the Fansville Series
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Full-Sized Energy Refreshments
These New 5-hour ENERGY Drinks Come in 16-Ounce Servings
Football-Themed Snack Kits
FieldGoods x Days Euros Bundle Comes with Munchies and Beer
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Crash-Free Energy Shots
LEVO Energy+Focus is Formulated with Tea-Derived Caffeine and More
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Horror-Themed Energy Mixes
G FUEL and Warner Bros. Launch the 'Friday the 13th' Energy Mix