Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
Laura McQuarrie — March 30, 2017 — Lifestyle
One's journey to better health is an ongoing project that involves eating right, sleeping well, being active and above all else, adopting a positive attitude—there's heaps of inspiration to be found on all these aspects of health from the new adidas ALL DAY app.
The application brands itself as a "360 fitness app," that provides all-day well-being inspiration, challenges and tips for maintaining a healthy mind and body. adidas calls its short-term practices 'Discoveries,' each of which are rooted in science. For the development of the app, the creators worked with The American College of Sports Medicine to integrate cutting-edge sport science research and insights straight from ACSM’s network.
adidas ALL Day is specifically tailored for the female athlete who seeks new inspiration and challenges each day.
The application brands itself as a "360 fitness app," that provides all-day well-being inspiration, challenges and tips for maintaining a healthy mind and body. adidas calls its short-term practices 'Discoveries,' each of which are rooted in science. For the development of the app, the creators worked with The American College of Sports Medicine to integrate cutting-edge sport science research and insights straight from ACSM’s network.
adidas ALL Day is specifically tailored for the female athlete who seeks new inspiration and challenges each day.
Trend Themes
1. 360 Fitness Apps - The rise of 360 fitness apps like Adidas' ALL DAY will disrupt traditional gym models.
2. Tailored Fitness Content - Personalized fitness content will become imperative in the saturated health app industry.
3. Fitness Challenges - Daily challenges and gamification features will be key to user engagement in health apps.
Industry Implications
1. Fitness Apps - Fitness apps will see a rise in female-specific content and training options.
2. Sports Science - Sports science will be integrated into the development of fitness apps to offer customers data-backed fitness insights.
3. Wearable Tech - Wearable tech companies will benefit from the integration and advancement of fitness tracking technology in health apps.
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