Fluminense de Feira Has Invented a Creative Way to Earn Ad Revenue
References: independent & thedailymeal
Fluminense de Feira, a team in the fourth-tier Brasileiro Serie D league, is understandably short of cash. Even in a country as mad about soccer as Brazil, lower league teams can often struggle to drum up enough of a fan base and attendance to drive their revenue. As such, teams need to get creative, and Fluminense de Feira has done just that with its price point jerseys.
Jersey sponsorships aren't anything new in soccer — every team puts ads on their jerseys, including Champions League squads. Fluminense de Feira has taken those sponsorships a step further, though, by loaning out players' numbers for sponsorship as well. The team is sponsored by a local supermarket, and that market advertises its prices through the players' numbers. For example, Fernando Sobral, the teams star striker, now wears a jersey that reads 'Pizza' across his shoulders and '10.98' where the typical number would be.
Jersey sponsorships aren't anything new in soccer — every team puts ads on their jerseys, including Champions League squads. Fluminense de Feira has taken those sponsorships a step further, though, by loaning out players' numbers for sponsorship as well. The team is sponsored by a local supermarket, and that market advertises its prices through the players' numbers. For example, Fernando Sobral, the teams star striker, now wears a jersey that reads 'Pizza' across his shoulders and '10.98' where the typical number would be.
Trend Themes
1. Creative Jersey Sponsorships - Fluminense de Feira's innovative approach of loaning out players' numbers for sponsorship presents an opportunity for other sports teams to explore unique advertising partnerships.
2. Localized Advertising on Jerseys - The use of players' numbers to advertise prices for a local supermarket opens up possibilities for localized advertising on sports jerseys, providing a disruptive opportunity in the advertising industry.
3. Revenue Generation for Lower League Teams - Fluminense de Feira's price point jerseys offer a potential solution for cash-strapped lower league teams to generate revenue through innovative sponsorship opportunities.
Industry Implications
1. Sports Sponsorship - Fluminense de Feira's unique jersey sponsorship concept demonstrates the potential for disruption and innovation in the sports sponsorship industry.
2. Advertising - The use of players' numbers as a creative advertising platform presents an opportunity for transformative innovation and disruption within the advertising industry.
3. Professional Sports - The inventive approach of using price point jerseys showcases a disruptive innovation opportunity for revenue generation in the professional sports industry.
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