Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
Laura McQuarrie — April 11, 2017 — Marketing
References: uk.virginsport & eventmagazine
Although the Hackney Festival of Fitness will not be officially kicking off until the end of April this year, Virgin Sport set up a mini-festival to view the public a preview of the event. This "taster session" set up outside offered training tips and drills on how to run properly, as well as short yoga sessions.
At the full Hackney Festival of Fitness, attendees will take part of a 5.5k run, free fitness and yoga classes throughout the day, alongside music, art installations, as well as food and drinks.
Pre-festival teasers seem to be a popular new way to attract attention to an upcoming event and drive up attendance. Recently, Bestival set up a one-day festival teaser in London to give the public a taste of its full four-day event later in the year.
At the full Hackney Festival of Fitness, attendees will take part of a 5.5k run, free fitness and yoga classes throughout the day, alongside music, art installations, as well as food and drinks.
Pre-festival teasers seem to be a popular new way to attract attention to an upcoming event and drive up attendance. Recently, Bestival set up a one-day festival teaser in London to give the public a taste of its full four-day event later in the year.
Trend Themes
1. Mini Fitness Festivals - Mini fitness festivals are a growing trend to attract fitness enthusiasts to upcoming events.
2. Pre-festival Teasers - Pre-festival teasers are an innovative approach to promote upcoming events and drive up attendance.
3. Experiential Festivals - Experiential festivals that include fitness, music, art and food are becoming increasingly popular.
Industry Implications
1. Fitness and Wellness - Fitness and wellness industries can tap into the trend of mini fitness festivals to promote their products and services.
2. Event Planning and Management - Companies in the event planning and management industry can leverage pre-festival teasers to create excitement and generate buzz about upcoming events.
3. Food and Beverage - Food and beverage industries can explore opportunities to provide healthy food and beverage options for attendees of experiential festivals.
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