5-hour ENERGY Inspired Energizing BBQ Sauce Has 60mg of Caffeine
Laura McQuarrie — June 28, 2024 — Marketing
References: 5hourenergy & foodandwine
5-hour ENERGY Inspired Energizing BBQ Sauce brings a caffeinated kick to backyard grilling, all while aligning the 5-hour ENERGY brand with a passionate community of grillmasters. In preparation for July 4th, the number one grilling holiday in the United States, the brand developed a barbecue sauce with a caffeinated kick—60 milligrams of caffeine per serving.
Created with The National Food Lab, the caffeinated barbecue sauce boasts a sweet and tangy Peach Mango flavor that pairs well with everything from vegetables and protein to burgers and fries. Thanks to its energizing boost, the sauce enhances the all-day event of grilling and hosting.
To introduce the limited-release 5-hour ENERGY Inspired Energizing BBQ Sauce, the brand teamed up with The Office star, Seriously Good Barbecue Cookbook author and passionate home griller Brian Baumgartner.
Created with The National Food Lab, the caffeinated barbecue sauce boasts a sweet and tangy Peach Mango flavor that pairs well with everything from vegetables and protein to burgers and fries. Thanks to its energizing boost, the sauce enhances the all-day event of grilling and hosting.
To introduce the limited-release 5-hour ENERGY Inspired Energizing BBQ Sauce, the brand teamed up with The Office star, Seriously Good Barbecue Cookbook author and passionate home griller Brian Baumgartner.
Trend Themes
1. Functional BBQ Sauces - Functional BBQ sauces combine traditional grilling flavors with added benefits like caffeine, offering a novel twist that catches consumer interest.
2. Collaborative Food Products - Collaborative food products create a buzz by teaming up with celebrities or popular personalities, enhancing their market appeal and reach.
3. Seasonal Marketing Strategies - Seasonal marketing strategies leverage peak grilling holidays to introduce innovative products, aligning with consumer activities and increasing engagement.
Industry Implications
1. Food & Beverage - The Food & Beverage industry sees innovation in product formulations, such as caffeinated BBQ sauces, catering to niche markets interested in functional foods.
2. Consumer Packaged Goods - In the Consumer Packaged Goods industry, combining traditional products with functional ingredients opens new revenue streams and attracts health-conscious customers.
3. Entertainment & Celebrity Endorsements - The Entertainment & Celebrity Endorsements industry benefits from strategic partnerships in product launches, capitalizing on celebrity influence to drive sales.
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