The Frank + Oak NBA Collection Has Expanded to Feature Five NBA Teams
References: ca.frankandoak
Back at the end of 2016, Frank + Oak launched a series of fashionable apparel items branded with Toronto Raptors icons, and the company has recently expanded to include more franchises with the new Frank + Oak NBA Collection. The new collection includes pieces featuring the Golden State Warriors, the Chicago Bulls, the Cleveland Cavaliers, and the Los Angeles Lakers (as well as the original Raptors apparel.)
The Frank + Oak NBA Collection doesn't look like the typical sports gear worn by fans. More often than not, fan fashion features either authentic jerseys or bright, gaudy t-shirts with massive team logos. Frank + Oak's collection instead opts for minimalist designs, allowing fans to support their teams without abandoning their own fashion.
Items in the collection include an Oxford popover, a waffle-knit button up, a waffle-knit crewneck, and a nylon coach jacket, to name a few.
The Frank + Oak NBA Collection doesn't look like the typical sports gear worn by fans. More often than not, fan fashion features either authentic jerseys or bright, gaudy t-shirts with massive team logos. Frank + Oak's collection instead opts for minimalist designs, allowing fans to support their teams without abandoning their own fashion.
Items in the collection include an Oxford popover, a waffle-knit button up, a waffle-knit crewneck, and a nylon coach jacket, to name a few.
Trend Themes
1. Minimalist Sports Apparel - Disruptive innovation opportunity: Designing sports apparel with minimalist aesthetics that appeals to fashion-conscious fans.
2. Fashionable Fan Gear - Disruptive innovation opportunity: Creating fashionable fan gear that allows fans to represent their teams without compromising on style.
3. Collaborative Sports Collections - Disruptive innovation opportunity: Collaborating with sports teams to create unique and fashion-forward apparel collections.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Developing new and stylish sports apparel options for fans.
2. Fashion Retail - Disruptive innovation opportunity: Introducing fashion-forward merchandise for sports fans in retail stores.
3. Sports Marketing - Disruptive innovation opportunity: Partnering with sports brands to market fashionable fan gear to a wider audience.
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