Uncle Matt's Organic Ultimate Athlete Supports Strong Workouts
Laura McQuarrie — January 23, 2024 — Lifestyle
References: unclematts & unclematts
Uncle Matt's Organic Ultimate Athlete is a new Pre-Workout Performance Shot that was created in collaboration with the Denver Broncos' in-house chef. This functional wellness shot is made with a proprietary blend of organic beets, orange juice, coconut water, ginger and lemon juice, and it's designed to boost athletic performance, hydrate and reduce oxidative stress.
"We wanted to create a great-tasting pre-workout shot that would support sports and fitness goals without chemicals or caffeine," said Susan McLean, VP of Marketing and Innovation at Uncle Matt's Organic "[the] Ultimate Athlete Shot is delicious and organic, but just as effective as the mainstream shots out there."
According to the brand, a recent study proved the effectiveness of beets in boosting athletic performance and reducing muscle soreness, and for that reason, organic beet juice and powder is a key component of the pre-workout shot.
"We wanted to create a great-tasting pre-workout shot that would support sports and fitness goals without chemicals or caffeine," said Susan McLean, VP of Marketing and Innovation at Uncle Matt's Organic "[the] Ultimate Athlete Shot is delicious and organic, but just as effective as the mainstream shots out there."
According to the brand, a recent study proved the effectiveness of beets in boosting athletic performance and reducing muscle soreness, and for that reason, organic beet juice and powder is a key component of the pre-workout shot.
Trend Themes
1. Organic Pre-workout Supplements - The rise of organic pre-workout supplements offers an alternative to traditional chemical-laden options for athletes and fitness enthusiasts.
2. Functional Wellness Shots - Functional wellness shots, like Uncle Matt's Organic Ultimate Athlete, cater to the growing demand for targeted nutrition and performance-enhancing products.
3. Natural Sports Performance Boosters - Natural sports performance boosters, such as beets, are gaining attention for their proven effectiveness in enhancing athletic performance and reducing muscle soreness.
Industry Implications
1. Sports Nutrition - The sports nutrition industry can capitalize on the trend of organic pre-workout supplements by developing innovative, chemical-free products to cater to health-conscious athletes.
2. Functional Beverage - The functional beverage industry can leverage the demand for targeted wellness solutions with the creation of more functional wellness shots tailored to specific health and performance goals.
3. Organic Food and Beverage - The organic food and beverage industry can explore the potential of natural sports performance boosters, like beets, by incorporating them into innovative products and capitalizing on their proven benefits.
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