It sounds like Mary Delgado, the winner of The Bachelor, enjoys her booze a little too much. She was arrested for public intoxication.
It seems with all the marketing that goes into alcohol, from hip packaging, to engaging advertising campaigns, people are more attracted to alcohol than ever. Add to the mix that celebrities glamorize clubbing and make public intoxication look OK, and it’s no wonder pseudo celebs like Mary Delgado have joined the mug shot mavens.
Factor in tough economic times, and it won’t really be all that surprising if binge drinking increases in the new year.
With that said, the slideshow below highlights some of the most creative, interesting and shocking drinking trends of the year.
46 Ways Alcohol Is Being Glamorized

44
Gold Flake Champagne
Gold-Cuvée With 23K Gold

43
Bong Vodka

42
Luxury Liquor Secrets
Gold Flakes Vodka Has the Midas Touch
41
Glittering Vodka Jackets
Absolut Masquerade
40
Diamond Filtered Vodka
£540,000 A Bottle
39
Wacky Wine Labels
10 Bizarre Brands You Won't Forget
38
24K Gold Vodka Bottle
Donald Trump Vodka at Moscow Millionaire's Fair
37
Drinking Shoes
Walk With Your Vodka
36
Sparkling Vodka
The Champagne of Vodkas
35
Roberto Cavalli Vodka
34
Art in a Bottle
Drink Your Way to Bigger Art Collection with 1800 Tequila
33
Dancing in Tubes
"The Set" Club in Miami Beach
32
Champagne in a Can
Rich Prosecco By Paris Hilton
31
Ice Jackets
Vodka in the Rocks
30
Public Intoxication
Bachelor Winner Mary Delgado Arrested
29
Champagne Beer
Adding Glitz & Glam To Your Beer
28
Wine Cellars On Wheels
Chateaux Mini
27
Breaking The Rules Of Design
Vertikal Vodka's Neckless Bottle
26
Beer for the Health Conscious
Jessica Simpson for Stampede Light Beer
25
Europe's Longest Champagne Bar
Bubbly London Train Station
24
Inverted Champagne Set
Viktor & Rolf Design + Piper Heidsieck
23
Stiletto Vodka
Chocolate, Mint & Vanilla
22
$11,000 Champagne
A Dom Expensive Luxury
21
Lambskin and Gold Champagne Bottles
Moet & Chandon ‘Midnight Gold'
20
Political Branding
Palin Syrah Wine
19
DIY Vodka Lamp
Fun With Empties
18
Bullet-Shaped Bottles
Bollinger Bond 007 Champagne
17
Branded Vodka for Movie Promos
Crystal Head Fuels Ghostbusters III Rumors
16
Beer Bottle Labels As Art
Becks Canvas
15
Innovative Beer Flavours
Warsteiner Chili con Lemon
14
Interactive Virtual Beer
The iPint for iPhones
13
Eco-Luxury Alcohol
360 Vodka
12
Organic Alaskan Vodka
Permafrost Capitalizes on Sarah Palin Mania
11
Hangover-Free Liquor
Pincer Milk Thistle & Elderflower Vodka
10
$6,485 Bottle of Champagne
Limited Edition Perrier-Jouet (Update)
9
Mechanic Inspired Oils & Spirits
Anthony's Mini Garage Winery
8
Eco Friendly Single Serve Wine Bottles
Volute Wine
7
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
6
Energy Enhanced Vodka
The New Vodka & Red Bull
5
Vincent Van Gogh Vodka
4
Recession-Fighting Beer
Howe Sound "Bailout Bitter" Ale
3
Bubble Wrap Bottle Skins
The Wineskin
2
Sheepskin Champagne Glove
DollyPop by Dirk Wynants
1
Politician-Inspired Beers
The Obamanator Brew
Related Ideas
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Premium Spirit Canned Cocktails
Oo-Lah Cocktails is a Recently Launched and Veteran-Founded Brand
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Next-Gen Bourbon Campaigns
Worth the Envy by Angel's Envy Challenges Bourbon Culture Perceptions
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Fruity Mocktail Holiday Packs
Mingle Mocktails Launches a New Sparkler Pack for the Holidays
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Show-Inspired Beverages
Emily in Paris Inspired Ready-To-Drink Cocktail, 'Chamère,' Enters the US
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Luxurious Bourbon Expressions
Mary Dowling Whiskey Company Pay Tribute to the Mother of Bourbon
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Alcohol-Centered Board Games
The MONOPOLY Board Crawl is a Drinking-Friendly Upgrade on a Classic
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Alcoholic Boba Beverages
Boba Pops is the World's Only Patented Alcoholic Popping Boba
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Dopamine-Boosting Beverages
Illicit Elixirs x Bella Thorne Naughty Behavior is Fruit-Forward
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Festively Flavored Tequila Cocktails
Jose Cuervo Mistletoe Margarita is Arriving for the Holidays
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Spicy-Sweet Glam Bars
The Sweet & Spicy Glam Bar Matches Bold Flavor with Hot Styles
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Rapper-Inspired Tequila Brands
Megan Thee Stallion Launches the CHICAS DIVERTIDAS TEQUILA Brand
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Cruise-Ready Sparkling Beverages
Betty Booze and Betty Buzz are Onboarded by Princess Cruises
Tequila-Inspired Malt Beverages
The el Jimador Spiked Bebidas Variety Pack Has Four Flavors
Low-Sugar Pineapple Mocktails
Mingle Mocktails' Pineapple Paloma Has Less Sugar Than the Classic
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Rapper-Launched Tequila Brands
Megan Thee Stallion Recently Debuted Chicas Divertidas
Idol-Backed Alcoholic Beverages
Chuu Launches a New Soju-Based Alcoholic Beverage in South Korea
Celebrity-Endorsed RTD Margaritas
Jennifer Lopez's House of Delola Debuts a Pre-Mixed Margarita
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Dualistic Small-Batch Tequilas
Tequila Cayéya Unveiled El Diablo’s Elixir & The Spirit of an Angel
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Premixed Low-Calorie Margaritas
Delola Light Margarita is a Low-Calorie Take on a Classic Cocktail
Glittering New Years Drinks
Dutch Bros is Encouraging People to Add Shine to Their Favorite Drinks
Elevated Tequila Cocktails
DeLeón Tequila's Summer Done Different Series Remixes Classic Recipes
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Non-Alcoholic Heritage Beverages
Kin Euphorics Debuts a New Latin-Inspired Non-Alcoholic Beverage
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Tequila-Sponsored Gallery Events
LALO Tequila Sponsored the VIP experience at MoMA
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Footballer-Backed NFC Bottles
Joe Montana and Gold Bar Debut a New Interactive Fan Experience
Packet-Style Cocktail Mixes
Pax Offers a Healthier, Guilt-Free Option for Drinkers
Female-Rapper-Approved Cocktail Creations
Chicas Divertidas Featured Cinco de Chicas Cocktails
Southern-Style High-ABV Beverages
Jack Daniel's Country Cocktails' Bolder Line Features 8% ABV
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Ready-to-Drink Gin Palomas
Papa Salt Gin Launched a Gin Cocktail in a Can for Consumers on the Go
Sparkling Bourbon Lemonades
Betty Booze's Spiked Lemonade is Infused with Warm, Smoky Oak
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Canned Signature Margaritas
Mirror Margarita Launched a Ready-to-Drink Format
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Philanthropic Whiskey Campaigns
Misunderstood Whiskey Co. Introduces 'Have a Toddy, Help Somebody'
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Award-Winning Drink Recipes
Keegan McGregor is the Newest Diageo WORLD CLASS Canada Bartender 2024
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety