Vodka in the Rocks
Jeremy Gutsche — September 23, 2006 — Lifestyle
References: icejacket & boingboing.net
Enjoy vodka in the rocks with an ice jacket that freezes around your vodka bottle. In short, an ice jacket is a special case that you put your bottle in, fill with water, and place in the freezer. Then, you've got a stylish ice encased vodka bottle that you can use to impress your friends.
Implications - When it comes to packaging, alcohol companies have become quite creative over the years. The labels have gotten more interesting and colorful while the packaging that booze comes in is now more functional, which clearly shows with this vodka ice jacket. From this point, it becomes clear that alcohol companies should place beverages in packaging that's attractive and serves a purpose at the same time.
Implications - When it comes to packaging, alcohol companies have become quite creative over the years. The labels have gotten more interesting and colorful while the packaging that booze comes in is now more functional, which clearly shows with this vodka ice jacket. From this point, it becomes clear that alcohol companies should place beverages in packaging that's attractive and serves a purpose at the same time.
Trend Themes
1. Functional Packaging - Alcohol companies should explore packaging that is both visually appealing and serves a purpose.
2. Creative Labels - Alcohol companies should continue to innovate and create interesting and colorful labels for their products.
3. Innovative Packaging Materials - Alcohol companies should experiment with new materials to create unique and functional packaging.
Industry Implications
1. Alcohol - The alcohol industry should embrace packaging innovations to enhance consumer experiences and stand out in the market.
2. Beverage Packaging - The beverage packaging industry should focus on creating visually appealing and functional packaging solutions for alcoholic beverages.
3. Design and Packaging - The design and packaging industry should collaborate with alcohol companies to develop creative and innovative packaging solutions.
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