A Dom Expensive Luxury
Alex Covert — August 23, 2007 — Luxury
References: domperignon & luxist
1995 was a really good year for Dom Perignon champagne. So good that the Matsuzakaya Department Store in Japan is selling the first 5 of 100 for $11,000 each. The bottles are numbered and 'elaborately' wrapped. Do you have change for $20,000?
The company's high price is justified by its exceptional quality. Mr. Perignon's achieved his goal to make "the best wine in the world." DomPerignon.com gives a brief history, "It took visionary spirit and exceptional daring to set such an exalted ambition at the end of the 17th century. But vision and daring were second nature to Pierre Perignon. Before him, there was only what was known as the wines of Reims, of La Montagne and of La Riviere, according to their origins in the Champagne region. With amazing intuition, Dom Perignon was the first to see the fabulous promise of luxury. He took very ordinary wines and gave them body, spirit and grace. Through his efforts Champagne wine entered a new world."
The company's high price is justified by its exceptional quality. Mr. Perignon's achieved his goal to make "the best wine in the world." DomPerignon.com gives a brief history, "It took visionary spirit and exceptional daring to set such an exalted ambition at the end of the 17th century. But vision and daring were second nature to Pierre Perignon. Before him, there was only what was known as the wines of Reims, of La Montagne and of La Riviere, according to their origins in the Champagne region. With amazing intuition, Dom Perignon was the first to see the fabulous promise of luxury. He took very ordinary wines and gave them body, spirit and grace. Through his efforts Champagne wine entered a new world."
Trend Themes
1. Luxury Alcohol Market Growth - Expensive and exclusive alcoholic beverages like $11,000 champagne provide a disruptive opportunity in the luxury alcohol market.
2. Vintage Wine and Champagne Collecting - The sale of numbered and elaborately wrapped 1995 Dom Perignon champagne bottles for $11,000 each shows the potential for disrupting the vintage wine and champagne collecting market.
3. Exotic Alcohol Retailing - The Matsuzakaya Department Store's sale of 1995 Dom Perignon champagne is an example of disrupting traditional alcohol retailing by offering exotic, high-priced beverages.
Industry Implications
1. Alcohol Industry - The luxury alcohol market presents an opportunity for further disruption and growth, as high-priced, exclusive beverages continue to gain popularity among consumers.
2. Wine and Champagne Collecting - The market for rare and vintage wines and champagnes is a sector that can be disrupted and expanded upon, as seen with the $11,000 sale of 1995 Dom Perignon champagne bottles.
3. Department Store Retail - Department stores can create a disruptive innovation opportunity by offering high-end, exotic alcoholic beverages such as the 1995 Dom Perignon champagne sold by the Matsuzakaya Department Store in Japan.
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