Gold Flakes Vodka Has the Midas Touch
Juan Rodriguez Villa — August 27, 2007 — Unique
References: gold.org
French Vodka company, Shaw-Ross Importers, is ready to take the Russian staple to a whole new level of luxury -- by infusing it with real gold! The liquor is a fusion of purified underground spring water, 24K gold flakes, and some secret ingredients which the company has yet to reveal.
Luxury AND mystery? Sounds like a recipe for success! The gold-infused Vodka will be retailing for about $60 per 750 ml bottle, and will no doubt fly off shelves of exclusive stores.
"The shimmering flakes of edible gold that glitter magically in Gold Flakes Supreme's crafted quality bottle bring to life all of gold's most desirable associations and expectations," Shaw Ross reported. "Such associations include the alchemical symbol of perfection, gold as a symbol of wealth, and gold as an ancient emplem of respect," the World Gold Council elaborates.
Luxury AND mystery? Sounds like a recipe for success! The gold-infused Vodka will be retailing for about $60 per 750 ml bottle, and will no doubt fly off shelves of exclusive stores.
"The shimmering flakes of edible gold that glitter magically in Gold Flakes Supreme's crafted quality bottle bring to life all of gold's most desirable associations and expectations," Shaw Ross reported. "Such associations include the alchemical symbol of perfection, gold as a symbol of wealth, and gold as an ancient emplem of respect," the World Gold Council elaborates.
Trend Themes
1. Luxury Liquor - Shaw-Ross Importers infuses vodka with real gold flakes, ushering in a new era for the high-end vodka market.
2. Exotic Ingredients - A growing global interest in rare and lavish ingredients, such as gold, is driving the liquor industry to develop more unique flavor profiles to satiate a wide range of palates.
3. Mystery Marketing - Shaw-Ross Importers hints at an undisclosed combination of secret ingredients in their gold-infused vodka, suggesting the potential of leveraging curiosity and exclusivity for future marketing campaigns.
Industry Implications
1. Liquor Manufacturing - With the rise of rare and uncommon ingredients, manufacturers must reinvent their product development strategies to keep up with changing consumer demands and preferences.
2. Luxury Goods Retail - The growing interest in high-end luxury items presents an opportunity for retailers to cater to a specific consumer market and leverage the trend towards exclusivity for sales.
3. Food and Beverage Marketing - Mystery and uniqueness are highly valued in the food and beverage industry, and marketers must be creative in their approach to package and promote these qualities in their products.
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