Chateaux Mini
Alex Covert — June 30, 2008 — Autos
References: aznom.it & ballerride
The Italian company Aznom is tricking out 12 Mini Clubman S cars in a project called Chateau Mini. Each one is a mobile wine cellar that can hold six bottles of wine and six wine glasses. The customized cars are designed to look wooden, including a wood veneer finish, aged gaucho leather, and brownish paint throughout the interior and exterior. There will only be 12 of the Chateau Mini created, each with a different owner.
Trend Themes
1. Mobile Wine Cellars - The trend of mobile wine cellars on wheels creates opportunities for wine enthusiasts to enjoy their favorite wines on the go.
2. Customized Car Designs - The trend of customized car designs with unique finishes and interior themes opens up innovative opportunities for personalization in the automotive industry.
3. Luxury Wine Accessories - The trend of luxury wine accessories, such as high-end wine glasses and premium wine carriers, presents disruptive innovation opportunities for companies catering to wine connoisseurs.
Industry Implications
1. Automotive - The automotive industry can explore disruptive innovation by incorporating mobile wine cellars and customized car designs to cater to niche markets of wine enthusiasts.
2. Wine - The wine industry has an opportunity to tap into the trend of luxury wine accessories and collaborate with car manufacturers to create unique wine-centric experiences for consumers.
3. Hospitality - The hospitality industry can leverage the trend of mobile wine cellars to offer unique services and experiences, such as wine tours and on-demand wine deliveries, to enhance guest satisfaction.
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