Alex Covert — July 14, 2007 — Lifestyle
References: vangoghvodka
Van Gogh Vodka is the exclusive vodka of GALApalooza, the prelude event to the three day Lollapalooza rock concert held at Grant Park in Chicago on August 2-5, 2007. This brand features 17 flavors some of which include Acai - Blueberry Vodka, Mojito Mint Vodka, Espresso Vodka, and Wild Appel Vodka. Good to go whether shaken or stirred.
Implications - With so many different types of packaging on products of the same type, some people may find it difficult to make a decision on which one to buy. Often times, the consumer will buy the product that has the most appealing aesthetic. Businesses need to pick a target audience for their product and create a type of packaging that would attract those consumers.
Implications - With so many different types of packaging on products of the same type, some people may find it difficult to make a decision on which one to buy. Often times, the consumer will buy the product that has the most appealing aesthetic. Businesses need to pick a target audience for their product and create a type of packaging that would attract those consumers.
Trend Themes
1. Diverse Vodka Flavors - The trend of offering a wide range of unique vodka flavors presents opportunities for distilleries to capture niche markets and attract adventurous consumers.
2. Aesthetic Packaging - The trend of visually appealing packaging creates opportunities for businesses to differentiate their products and attract consumers based on aesthetics.
3. Experiential Events - The trend of hosting immersive events like GALApalooza creates opportunities for brands to engage with consumers in unique and memorable ways.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of diverse vodka flavors by experimenting with unique ingredients and flavors to create one-of-a-kind spirits.
2. Design and Packaging - The design and packaging industry can take advantage of the trend in aesthetic packaging by offering innovative and visually captivating solutions for brands.
3. Event Planning and Entertainment - Event planning and entertainment companies have the opportunity to tap into the trend of experiential events by creating immersive and engaging experiences for brands and their audiences.
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