Mirror Margarita Launched a Ready-to-Drink Format
Laura McQuarrie — December 2, 2024 — Lifestyle
References: mirrormargarita & thespiritsbusiness
Mirror Margarita launched a canned, ready-to-drink version of its signature cocktail, which features a lowered 10% ABV and added light carbonation to enhance the beverage for on-the-go consumption. This crisp, clean and fresh cocktail with a hint of grapefruit is said to share both sweet and sour notes, thanks to a well-balanced blend of 100% Cazcabel blanco Tequila, citrus oils and organic malic acid.
This canned cocktail delivers the award-winning mixology experience the brand's community craves, all while responding to consumer desires for convenient cocktail gifts, mindful drinking experiences, drinks with lower alcohol content, and preferences within the hard seltzer and spritzes space.
Perfect for the holiday season, a Mirror Margarita gift pack includes six 150ml cans. For businesses, cans can be purchased in large cases of 28.
This canned cocktail delivers the award-winning mixology experience the brand's community craves, all while responding to consumer desires for convenient cocktail gifts, mindful drinking experiences, drinks with lower alcohol content, and preferences within the hard seltzer and spritzes space.
Perfect for the holiday season, a Mirror Margarita gift pack includes six 150ml cans. For businesses, cans can be purchased in large cases of 28.
Trend Themes
1. Ready-to-drink Cocktails - Canned ready-to-drink cocktails provide convenience and portability for consumers seeking premium mixology experiences without the need for a bartender.
2. Low-abv Alternatives - Lower alcohol by volume (ABV) beverages cater to the growing market of health-conscious consumers who prefer mindful drinking and moderation.
3. Flavored Carbonated Alcoholic Beverages - Lightly carbonated alcoholic drinks with unique flavors such as grapefruit offer a refreshing alternative to traditional hard seltzers and spritzes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is continually innovating with ready-to-drink formats that deliver the quality of crafted cocktails in accessible packaging.
2. Health and Wellness - The health and wellness industry sees a rise in low-ABV drinks as a response to consumer demand for healthier and more controlled consumption experiences.
3. Convenience Packaging - Convenience packaging solutions are transforming the market for on-the-go alcoholic beverages, combining portability with premium drinking experiences.
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