Ads and commercials are a great way for businesses and retailers to reach their market audience, and these macho marketing techniques are clever examples of how utilizing rugged and manly references can indeed attract a male demographic.
While some advertising agencies prefer to market products and services on a larger scale, allowing people of all ages and sexes to enjoy the ad, these macho marketing techniques are specifically catering to males by using stereotypical masculine references. Incorporating such aspects and themes as male bonding, working out, outdoor behavior and essentially a love for drinking, these marketing techniques are able to easily connect with male audiences who can relate to these circumstances.
From retro action hero ads to manly car creation ads, these macho marketing techniques will surely have men of any age glued to their screens.
56 Macho Marketing Techniques

52
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles

51
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
50
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
49
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
48
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
47
Hyper Masculine Protective Ads
The After Dark Condoms Ad Brings Out the Man in You
46
Rugged Skiier Catalogs
The Robb Report Winter 2012 Lookbook Captures Cozy Casuals
45
Carnivorous Campaigns
Disturbing Barbeques Galore Ads
44
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
43
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
42
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
41
Realistic Cleansing Commercials
The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
40
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
39
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
38
Hazardous Alcohol Ads
This Zagorka Beer Campaign Appears Dangerous at First
37
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
36
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
35
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
34
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
33
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
32
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
31
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
30
Macho Mountainous Shoots
The Harry Goodwins for WWD Editorial is Seriously Intoxicating
29
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
28
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
27
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
26
Dueling Brother Campaigns
The 'Claude vs Pierre' Stella Artois Commercial is Cute
25
Macho Dog Show Ads
The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs
24
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
23
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
22
Manly Arm Gag Ads
The Vila Olimpica Gym Campaign Encourages Women to 'Be Independent'
21
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
20
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
19
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
18
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
17
Powerful Pale Ale Promotions
Church End Brewery Markets Brewt Beer as Light While Still Strong
16
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
15
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
14
True Tale Advertising
Steven Seagal Appears in Carlton Dry Campaign Based on Real-Life Stories
13
Macho Satire Commercials
‘The Expert App' by L'Oreal Imagines the Best Tool for
12
8-Bit Action Videos
Redbull's Jason Paul Arcade Run Plays Super Mario in Real Life
11
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
10
Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site
9
Shopping Shootout Contests
Visa Has NHL Stars Participate in a Bizarre Hockey Competition
8
Stitched Muscle Ads
The Companhia Athletica 2012 Campaign Judges Books by Their Covers
7
Battle-Ready Butter Ads
This Ad for Lurpak Butter Makes Cooking Look Tough
6
Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
5
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
4
Manly Car Creation Ads
The Skoda 'Mean Green' Commercial is Tough Stuff
3
70s TV Spoof Ads
Snickers Super Bowl Commercial Paints a Scary Manifestation of a Wholesome Blond
2
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
1
Hammertime Commercials
The New MC Hammer Ad for Castle Lite Beer
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Nostalgic Mayonnaise Advertisements
Hellmann's Brings Together Meg Ryan and Billy Crystal
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Rural Irish Pub Campaigns
Heineken Launched a Global Campaign for McLoughlin’s Bar
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Iconic German Beer Expansions
Hofbräu München Debuts Hofbräuhaus Helles Lager in the US
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Energetic RTD Coffee Campaigns
Channing Tatum Stars in STōK Cold Brew Coffee's 'Hollywood Magic'
Fishing-Trip-Inspired Beer Campaigns
Keystone Light Launched 'Always a Smooth Catch'
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
AI Marketing Tools
Awesome AI Marketing Provides a List of AI Tools for Digital Marketers
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Marketing Measurement Strategies
Rockerbox Recently Launched Its Unified Measurement Playbook
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics