Ads and commercials are a great way for businesses and retailers to reach their market audience, and these macho marketing techniques are clever examples of how utilizing rugged and manly references can indeed attract a male demographic.
While some advertising agencies prefer to market products and services on a larger scale, allowing people of all ages and sexes to enjoy the ad, these macho marketing techniques are specifically catering to males by using stereotypical masculine references. Incorporating such aspects and themes as male bonding, working out, outdoor behavior and essentially a love for drinking, these marketing techniques are able to easily connect with male audiences who can relate to these circumstances.
From retro action hero ads to manly car creation ads, these macho marketing techniques will surely have men of any age glued to their screens.
56 Macho Marketing Techniques
52
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
51
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
50
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
49
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
48
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
47
Hyper Masculine Protective Ads
The After Dark Condoms Ad Brings Out the Man in You
46
Rugged Skiier Catalogs
The Robb Report Winter 2012 Lookbook Captures Cozy Casuals
45
Carnivorous Campaigns
Disturbing Barbeques Galore Ads
44
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
43
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
42
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
41
Realistic Cleansing Commercials
The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
40
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
39
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
38
Hazardous Alcohol Ads
This Zagorka Beer Campaign Appears Dangerous at First
37
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
36
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
35
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
34
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
33
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
32
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
31
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
30
Macho Mountainous Shoots
The Harry Goodwins for WWD Editorial is Seriously Intoxicating
29
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
28
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
27
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
26
Dueling Brother Campaigns
The 'Claude vs Pierre' Stella Artois Commercial is Cute
25
Macho Dog Show Ads
The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs
24
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
23
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
22
Manly Arm Gag Ads
The Vila Olimpica Gym Campaign Encourages Women to 'Be Independent'
21
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
20
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
19
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
18
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
17
Powerful Pale Ale Promotions
Church End Brewery Markets Brewt Beer as Light While Still Strong
16
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
15
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
14
True Tale Advertising
Steven Seagal Appears in Carlton Dry Campaign Based on Real-Life Stories
13
Macho Satire Commercials
‘The Expert App' by L'Oreal Imagines the Best Tool for
12
8-Bit Action Videos
Redbull's Jason Paul Arcade Run Plays Super Mario in Real Life
11
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
10
Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site
9
Shopping Shootout Contests
Visa Has NHL Stars Participate in a Bizarre Hockey Competition
8
Stitched Muscle Ads
The Companhia Athletica 2012 Campaign Judges Books by Their Covers
7
Battle-Ready Butter Ads
This Ad for Lurpak Butter Makes Cooking Look Tough
6
Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
5
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
4
Manly Car Creation Ads
The Skoda 'Mean Green' Commercial is Tough Stuff
3
70s TV Spoof Ads
Snickers Super Bowl Commercial Paints a Scary Manifestation of a Wholesome Blond
2
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
1
Hammertime Commercials
The New MC Hammer Ad for Castle Lite Beer
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Marketing Measurement Strategies
Rockerbox Recently Launched Its Unified Measurement Playbook
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics