The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
Jamie Danielle Munro — June 28, 2011 — Naughty
References: montrealstateofmind & copyranter.blogspot
For those men out there who realize that sensuously cleansing their body in the shower is unmanly, this Asan Shower Gel 'Shower Like a Man' commercial is sure to please. Winner at the Cannes Lion festival, this ad shows exactly what happens when men take a shower.
The great part about this ad is that it makes fun of how contrived certain men's cleanser commercials really are. The Asan Shower Gel 'Shower Like a Man' ad simply captures an everyday man cleansing himself, but the voice-over is done like a traditional ad with hilarious results. Check it out and beware of the bare bottom!
Implications - With so many products on the market, consumers are looking for ways to emotionally connect with a commodity. Displaying a realistic perspective as a marketing tactic is a great way to gain trust with a customer and sell more products to these individuals in the future.
The great part about this ad is that it makes fun of how contrived certain men's cleanser commercials really are. The Asan Shower Gel 'Shower Like a Man' ad simply captures an everyday man cleansing himself, but the voice-over is done like a traditional ad with hilarious results. Check it out and beware of the bare bottom!
Implications - With so many products on the market, consumers are looking for ways to emotionally connect with a commodity. Displaying a realistic perspective as a marketing tactic is a great way to gain trust with a customer and sell more products to these individuals in the future.
Trend Themes
1. Realistic Advertising - Capturing everyday activities in a humorous and relatable way can create emotional connections with consumers and increase product sales.
2. Gender Stereotype Breakdown - Challenging traditional notions of masculinity in advertising can appeal to a wider audience and encourage inclusivity.
3. Satirical Marketing - Using satire to expose the contrived nature of certain product commercials can generate buzz and engage consumers.
Industry Implications
1. Personal Care Products - Personal care brands can utilize realistic advertising to connect with consumers on a deeper emotional level and differentiate themselves in a highly competitive market.
2. Advertising and Marketing - The breakdown of traditional gender stereotypes in advertising presents an opportunity for marketers to create more inclusive and diverse campaigns.
3. Film and Entertainment - Satirical marketing campaigns can leverage humor and creativity to captivate audiences and create memorable brand experiences.
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