The Red Stripe Reggae Orchestra Makes the Day Better
Shelby Lee Walsh — July 2, 2012 — Pop Culture
References: redstripebeer & youtube
The Red Stripe Reggae Orchestra is here to brighten up your day. The recently launched commercials for the Jamaican beer brand all feature the mood-boosting Red Stripe Orchestra helping others to celebrate life's "little hoorays."
In the featured commercial, a regular guy is doing his laundry at the laundromat and finds five dollars in a pair of his jeans. The reggae orchestra then comes in and sings a personalized tune to help the now not-as-poor man celebrate his mini triumph. Feasting on vending machine snacks and wooing a laundromat lady are just a few of the ways the five dollar man spends his day after finding his winnings.
Oh, and of course, he does all of this is a cold Red Stripe beer in hand. Why not?
In the featured commercial, a regular guy is doing his laundry at the laundromat and finds five dollars in a pair of his jeans. The reggae orchestra then comes in and sings a personalized tune to help the now not-as-poor man celebrate his mini triumph. Feasting on vending machine snacks and wooing a laundromat lady are just a few of the ways the five dollar man spends his day after finding his winnings.
Oh, and of course, he does all of this is a cold Red Stripe beer in hand. Why not?
Trend Themes
1. Personalized Celebration Marketing - Brands can consider incorporating personalized celebration marketing strategies into their ad campaigns, similar to Red Stripe's Reggae Orchestra, that cater to customers' unique moments of joy.
2. Atmosphere-enhancing Advertising - Incorporating cheery background music or other forms of auditory and visual enhancement, as seen in Red Stripe's Reggae Orchestra commercials, can significantly improve a brand's impact and memorability.
3. Emotional Connection Advertising - Advertising that focuses on positively emotional moments of personal triumph, like Red Stripe's Reggae Orchestra ad campaign, can create stronger connections between brands and customers than generic advertising.
Industry Implications
1. Beverage - Beverage companies can incorporate similar marketing tactics to Red Stripe's Reggae Orchestra to create emotional connections with customers and make their brand stand out in a crowded market.
2. Entertainment - The incorporation of entertainment and personalized surprise elements, like the Red Stripe Reggae Orchestra, can add value to events, concerts, and other leisure activities for customers looking for unique experiences.
3. Advertising - Ad agencies can experiment with incorporating personalized, atmosphere-enhancing, and emotion-driven marketing tactics, similar to what we see in Red Stripe's Reggae Orchestra ad campaign, into their clients' ad campaigns to help them stand out in a cluttered market.
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