'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
Allison Love — August 4, 2010 — Pop Culture
'The Tube' commercial is a hilarious ad that promotes Heineken in a very unusual and innovative way. The commercial features a guy and his friends having a barbecue in his lawn, however you don't see them until the final scene.
The commercial begins with shots of a tube running throughout a house, through the babies room, kitchen, hallways, etc. The tube keeps making a weird noise as the camera flashes on it throughout the commercial. In the end, the tube goes outside and provides the hardworking barbecuers with a cold Heineken. 'The Tube' commercial surely makes me feel inventive!
The commercial begins with shots of a tube running throughout a house, through the babies room, kitchen, hallways, etc. The tube keeps making a weird noise as the camera flashes on it throughout the commercial. In the end, the tube goes outside and provides the hardworking barbecuers with a cold Heineken. 'The Tube' commercial surely makes me feel inventive!
Trend Themes
1. Unconventional Ads - Beer companies may embrace unconventional advertisements like 'The Tube' commercial to attract new customers.
2. Humorous Advertising - A humorous approach in advertisements may make a marketing campaign more memorable and have a positive impact on brand awareness.
3. Innovative Branding - Focusing on innovative and unique ad campaigns, like 'The Tube' commercial, can help beer brands distinguish themselves from competitors.
Industry Implications
1. Alcoholic Beverages - Beer companies can take an innovative approach in their marketing campaigns to better reach consumers and convey a fun and exciting brand image.
2. Advertising and Marketing - Humorous and unconventional ad campaigns, like 'The Tube' commercial, may be embraced by more companies to increase brand awareness and create a unique identity.
3. Video Production and Editing - More companies may rely on creative video production and editing to produce unique and memorable marketing campaigns, like 'The Tube' commercial, to reach a wider audience.
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