The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
Meghan Young — May 21, 2013 — Marketing
References: ddb & ibelieveinadv
There are a lot of Chuck Norris, Mr. T and Star Trek memorabilia floating around for both nostalgic and hipster purposes; for those who want a trip back down memory lane or who have never watched any of those retro shows, they can now tune into Sky TV Jones! Channel. The ad campaign itself will compel many since it looks like something out of one of those humor books found in Urban Outfitters.
The Sky TV Jones! Channel ad campaign was created by the DDB ad agency branch based in Auckland, New Zealand. It was art directed by Zac Lancaster with creative direction by Chris Schofield. One of the posters reads, "He could smell fear on wolves." Guess which macho star that phrase belongs to.
The Sky TV Jones! Channel ad campaign was created by the DDB ad agency branch based in Auckland, New Zealand. It was art directed by Zac Lancaster with creative direction by Chris Schofield. One of the posters reads, "He could smell fear on wolves." Guess which macho star that phrase belongs to.
Trend Themes
1. Nostalgic Advertising - Opportunity to tap into nostalgia and create retro-themed ad campaigns for various products and services.
2. Retro TV Channels - Opportunity to launch new TV channels dedicated to broadcasting classic TV shows and movies for nostalgic viewers.
3. Rise of Urban Outfitters-style Humor - Opportunity to create advertising campaigns that mimic the aesthetic and tone of humor books found in Urban Outfitters stores.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to develop creative campaigns that leverage nostalgia and retro themes.
2. Television Broadcasting - Disruptive innovation opportunity to create niche TV channels catering to the demand for classic TV shows and movies.
3. Retail - Disruptive innovation opportunity for retailers to curate and market nostalgia-driven products to appeal to nostalgic and hipster consumers.
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