The old saying that "sex sells" might just ring true in this collection of lingerie advertisements that highlight some scantily clad styles for both men and women that are sure to garner attention. With the rise in Victoria's Secret and Diesel making lingerie not only a fun aspect of fashion, but also an acceptable form of advertising despite the explicit showing of skin, it's become commonplace to see men and women baring (almost) all on the sides of buses and billboards.
Many might argue that advertising has become over-sexualized because of this rise in lingerie marketing, but it's really a decrease in cultural oppression and an increase in the fashion industry that's helping to drive the niche market ever-forward towards ubiquity.
39 Lingerie Advertisements
From Sultrily Gartered Lingerie Ads to Racy Lingerie Lookbooks:
Michael Hemsworth — Mar 16, 2014 — Fashion
40
Racy Lingerie Lookbooks
The Lost in Wonderland AW14 Collection Will Heat Up Bedroom Activities
39
Vivid Pin-up Ads
The Wheels and Dollbaby AW 2012 Campaign is Bright and Retro
38
Heathenous Housewife Editorials
Jenna Klein Duplanty Stuns in Vanity Fair Italia January 2014
37
Playful Panty Ads
Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
36
Romance-Inducing Lingerie Ads
The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
35
Dreamy Lingerie Ads
The Twin Set Spring 2014 Campaign Stars an Enchanting Barbara Palvin
34
Provocative Housewife Fashion Ads
The Agent Provocateur SS14 Campaign Stars Hailey Clauson
33
Fiery Assassin Photoshoots
The Wowza Magazine Mario Miotti Editorial is Sizzling Hot
32
Stepford Wife Lingerie Shoots
The Agent Provocateur Spring 2014 Has Retro Lingerie Style
31
Steamy Men's Thongs
The Andre Ziehe Roger Moenks 2(x)ist Underwear Campaign
30
Sultrily Gartered Lingerie Ads
The Myla London Lingerie SS14 Campaign Stars Ana Beatriz Barros
29
Supermodel Lingerie Lookbooks
Gisele Bündchen Intimates' New Campaign is Playful
28
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
27
Glam Lingerie-Inspired Fashion
The Fashion Gone Rogue 'Hollywood Beauty' Photoshoot Stars Mikayla
26
Subversive Suburban Photoshoots
This John Mireles Photography is Domestic and Offbeat
25
Sultry Nighttime Lingerie Ads
The Victoria's Secret Spring 2014 Campaign Stars Karlie Kloss
24
Seductive Alleyway Photoshoots
The Sarah Howard 'Almost Famous' Editorial is Grungy and Gorgeous
23
Superhero Underwear Ads
Diesel 'Fresh and Bright' Campaign Features Hot Heroes in Skivvies
22
Risque Femme Fatale Lingerie Ads
Mademoiselle Scarlett’s ‘BACI Hunting Season’ C
21
Weight-Lifting Lingerie Ads
Saskia De Brauw for H&M Magazine Fall 2012 is Fierce and Sensual
20
Lounging Lingerie Lookbooks
The Lonely Collection is Full of Understated Sensuality
19
Voyeuristic Lingerie Lookbooks
The Yasmine Eslami Lingerie Collection is as Pretty as it is Sultry
18
Travel-Inspired Lingerie Ads
Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign
17
Bodacious Lingerie Campaigns
Miranda Kerr Looks Seductive in the New Wonderbra Campaign
16
Socked Underwear Ads
The 'Boys Boys Boys' Series by Dolce & Gabbana is Inspired by Marilyn Monroe
15
Greyscale Lingerie Editorials
The Fashion Gone Rogue 'Samantha' Photoshoot Stars Samantha Harris
14
Ab-Obscuring Ads
Shirtless Actors and Athletes for the Calvin Klein Men's Underwear Campaign
13
Scorching Underwear Ads
The Diesel Intimates Campaign for Men is on Fire
12
Bald Model Lingerie Ads
Forever Yours Lingerie Proudly Features a Model with Cancer
11
Vivid Skivvies Branding
The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs
10
Brit Designer Eco Lingerie
Stella McCartney 'Stella' Collection Features Eco-Conscious Creations
9
Lengthened Limbs Lingerie Ads
The Harvey Nichols Lingerie With Lycra Mesh Print Ads are Creepy
8
Underwear Dance Offs
Bonds Lingerie: Hi vs. Lo Waist
7
Contentious Mother-Daughter Ads (UPDATE)
The Lake and Stars Ad Stirs Controversy
6
Celebrity Spawn Underwear Ads
The Bonds Lingerie Campaign Stars Elvis' Granddaughter Riley Keough
5
Raunchy Anti-Cancer Ads
The MCAC 'Rhian Touches Herself' Video is Jaw-Dropping
4
Naughty Bra Innuendo Ads
Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms
3
Alluring Gamer Couple Underwear
Game UK Humorously Marketed Its His 'n' Hers Underwear
2
Prancing Undie Ads
The BONDS Invisitails 2011 Campaign Features Dancers in Their Skivvies
1
Graphic Workout Wear Ads
Vibrant and Voyeuristic Frankie Morello Sexywear SS11 Campaign
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Elegant High-Waisted Panties
Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Inclusive Lace Collections
Parade Debuts Everyday Lingerie Line 'That Lace' for All Bodies
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Ultra-Comfortable Bare Mesh Bras
ThirdLove Released the Bare Mesh Line in Multiple Designs
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Ballet-Inspired Activewear Collections
LSpace has launched its new activewear line — Set the Barre
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
California-Inspired Apparel Collections
ERL's California Holiday Line Channels American Nostalgia
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Post-Surgery Undergarment Collections
Melanie Disalvo's nu:titty Offers Post-Mastectomy Lingerie
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Autumnal Model-Approved Loungewear
Hackett London & David Gandy Wellwear Introduced a New Range
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Festive Candy-Inspired Undergarments
The Stripe & Stare Candy Cane Collection is Extra-Soft
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Luxe Lingerie Shopping Services
Coco De Mer Debuts a Private Shopping Service in Primrose Hill
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Indian Lingerie Expansions
La Vie en Rose Branches Into the Indian Market with its New Location
Menopause-Friendly Collections
The Matalan Menopause Range is MTick-Approved by GenM
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Health Awareness Retail Promotions
This Superdrug Sexual Health Week Promotion Offers Discounts
Love Letter Lingerie Collections
Anoeses' Love Note Collection Celebrates Lovers