The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs
Jana Pijak — May 21, 2013 — Fashion
References: rstyle.me & fuckingyoung.es
Top model Harry Goodwins fronts the latest ad campaign for Swedish underwear brand Björn Borg. Harry poses in studio while sporting a bevy of the label's brightly hued boxer and vividly printed brief designs.
Evoking both a fun and carefree air, this suggestive image series promotes a healthy and youthful outlook on life. This collection of vividly colored underwear designs is sure to appeal to a younger consumer with a keen eye for bold design details and quality in construction.
The Björn Borg ad campaign showcases the Swedish underwear label's bright and vivid designs that successfully blend a youthful aesthetic with practicality. These designs are not only aesthetically bold but ensure comfort and breathability for their wearer.
Evoking both a fun and carefree air, this suggestive image series promotes a healthy and youthful outlook on life. This collection of vividly colored underwear designs is sure to appeal to a younger consumer with a keen eye for bold design details and quality in construction.
The Björn Borg ad campaign showcases the Swedish underwear label's bright and vivid designs that successfully blend a youthful aesthetic with practicality. These designs are not only aesthetically bold but ensure comfort and breathability for their wearer.
Trend Themes
1. Brightly Hued Designs - Opportunity for disruptive innovation in the fashion industry by incorporating bold and vibrant colors into clothing designs.
2. Youthful Aesthetic - Opportunity for disruptive innovation in the marketing industry by targeting a younger consumer demographic with fresh and trendy visuals.
3. Practical and Comfortable Underwear - Opportunity for disruptive innovation in the lingerie industry by creating stylish and fashionable underwear that is also comfortable and breathable.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating bold and vibrant colors into clothing designs.
2. Marketing - Opportunity for disruptive innovation in the marketing industry by targeting a younger consumer demographic with fresh and trendy visuals.
3. Lingerie - Opportunity for disruptive innovation in the lingerie industry by creating stylish and fashionable underwear that is also comfortable and breathable.
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