Saucey is Entering the Sex-focused Category
As part of its entry into the sex-focused category, the leading alcohol delivery platform Saucey is now pivoting to condom delivery to kickstart its foray into sexual health and wellness products. The cheekily named 'We’ll Cum Before You Do' campaign sees couriers discretely delivering Trojans, Lifestyles, and Durex condoms in cities across America—at least the ones where condoms are sold in alcohol stores. The service promises a condom delivery within 60 minutes or less.
The expansion aims to promote safe and consensual experiences while providing anonymity for customers to explore new products. Chris Vaughn, CEO and Founder of Saucey, shared that "[the company] is thrilled to be expanding Saucey’s brand beyond an alcohol delivery platform to an all-exclusive vice delivery platform."
Image Credit: Saucey
The expansion aims to promote safe and consensual experiences while providing anonymity for customers to explore new products. Chris Vaughn, CEO and Founder of Saucey, shared that "[the company] is thrilled to be expanding Saucey’s brand beyond an alcohol delivery platform to an all-exclusive vice delivery platform."
Image Credit: Saucey
Trend Themes
1. Condom Delivery - Disruptive innovation opportunity: Develop a specialized platform for discreet and rapid condom delivery, addressing the needs for safety and convenience in the sexual health and wellness market.
2. Sex-focused Category - Disruptive innovation opportunity: Create a comprehensive online marketplace that caters to the various aspects of sexual health, wellness, and exploration for a diverse customer base.
3. Anonymity in Product Exploration - Disruptive innovation opportunity: Design an anonymous customer discovery platform that enables users to explore and purchase sexual health and wellness products without revealing their identity.
Industry Implications
1. On-demand Delivery - Disruptive innovation opportunity: Integrate specialized delivery services into existing on-demand platforms to meet the growing demand for discreet and time-sensitive deliveries in various industries.
2. Sexual Health and Wellness - Disruptive innovation opportunity: Develop innovative products, services, and platforms that address the evolving needs and desires of consumers in the sexual health and wellness industry.
3. E-commerce Marketplace - Disruptive innovation opportunity: Build a dedicated e-commerce marketplace for sexual health and wellness products, featuring comprehensive product information, customer reviews, and discreet packaging options.
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