The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
Meghan Young — January 29, 2014 — Fashion
References: hm & fashiongonerogue
The day of romance is fast approaching and that means women might need to get their act together when it comes to a sexy outfit while men are scouring malls to find the best gift for this special occasion; enter the H&M Valentine's Day 2014 ad campaign. It showcases three pieces that could satisfy both of their needs, unless, of course, they end up purchasing the exact same thing.
Starring model Edita Vilkeviciute, the H&M Valentine's Day 2014 ad campaign was shot in studio. It shows off two seductive lace numbers as well as a floral option that would have jaws dropping in no time. The Lithuanian beauty looks just as good as she did in her recent Spring 2014 ad campaign for the same label.
Starring model Edita Vilkeviciute, the H&M Valentine's Day 2014 ad campaign was shot in studio. It shows off two seductive lace numbers as well as a floral option that would have jaws dropping in no time. The Lithuanian beauty looks just as good as she did in her recent Spring 2014 ad campaign for the same label.
Trend Themes
1. Romance-inducing Lingerie Campaigns - Lingerie campaigns for Valentine's Day or other romantic occasions can be a disruptive innovation opportunity for companies to entice couples, individuals, and partners to purchase products that leverage these holidays for emotional appeal.
2. Holiday-themed Gift Guides - Brands and retailers can create holiday-themed gift guides to appeal to customers looking for the perfect gift for their loved ones, presenting apparel products as part of an emotional purchasing experience.
3. Influencer Marketing - Influencer marketing can be used to promote holiday-themed apparel campaigns, leveraging the social network of influencers to reach a large-scale audience with a targeted message.
Industry Implications
1. Fashion - Fashion companies and apparel brands can promote romantic-themed clothing and lingerie for Valentine's Day or other similar occasions to entice consumers to make a purchase that is both practical and emotionally engaging.
2. Retail - Retailers can use holiday-themed campaigns to drive sales and create emotional connections with customers, helping increase revenue streams and brand awareness.
3. Marketing and Advertising - Marketing and advertising agencies can develop innovative campaigns to promote gift-giving and apparel products for Valentine's Day and other holiday occasions to reach audiences on a large scale and maximise revenue streams.
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