Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Laura McQuarrie — November 13, 2024 — Marketing
References: hankypanky & designtaxi
Annually, style-seekers and tastemakers look forward to the unveiling of a new Pantone Color of the Year, and in 2024, the global color authority is celebrating 25 years of Color of the Year with the Hanky Panky x Pantone Color of the Year collection.
Available in three different assortments—single thongs, a 10-thong variety pack, and a 27-thong variety pack—the Hanky Panky x Pantone Color of the Year collection looks back on the colors that defined memorable fashion moments. In the Hanky Panky x Pantone Color of the Year 10 Pack 2000s, color lovers will find a nostalgic assortment of popular Y2K colors. With this collab, Hanky Panky’s soft, super-comfortable Signature Lace thong is also available in 2023's Viva Magenta, and 2024's Peach Fuzz.
Available in three different assortments—single thongs, a 10-thong variety pack, and a 27-thong variety pack—the Hanky Panky x Pantone Color of the Year collection looks back on the colors that defined memorable fashion moments. In the Hanky Panky x Pantone Color of the Year 10 Pack 2000s, color lovers will find a nostalgic assortment of popular Y2K colors. With this collab, Hanky Panky’s soft, super-comfortable Signature Lace thong is also available in 2023's Viva Magenta, and 2024's Peach Fuzz.
Trend Themes
1. Retro Color Revivals - Leveraging nostalgia, the Hanky Panky x Pantone collaboration revisits influential Y2K colors, appealing to consumers' longing for past fashion trends.
2. Limited-edition Collections - The collection's emphasis on limited variety packs like the 10-thong and 27-thong assortments creates a sense of exclusivity and urgency among consumers.
3. Annual Color Forecasting - The annual Pantone Color of the Year influences product lines, offering brands a unique opportunity to align themselves with current color trends.
Industry Implications
1. Fashion & Apparel - The frequent release of color-centric collections highlights the fashion industry's continual drive to innovate and capitalize on color trends.
2. Textiles & Fabrics - With an emphasis on signature lace materials, there is room for technological advancements in fabric production to support intricate and colorful designs.
3. Marketing & Advertising - The strategic partnership between Hanky Panky and Pantone exemplifies how collaborations can enhance visibility and brand alignment with trendy color choices.
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