The Diesel Intimates Campaign for Men is on Fire
Joanne Lam — August 11, 2010 — Naughty
After much success with the brand's 'Be Stupid' ad campaign, this men's Diesel Intimates campaign will undoubtedly follow in its predecessor's footsteps.
The ad features hot men's underwear pieces and some cheeky bottoms even come with cute one-liners guaranteed to induce laughter. With phrases like "BURN BABY BURN" and "Today I'm Your Milkman," the men's Diesel Intimates campaign will undoubtedly generate plenty of buzz.
Implications - Ads that tie the product to a literal interpretation of the product concept are often humorous and effective. The most important element of unconventional advertising that ties two radically different concepts together, such as "hot pants" and fire, is that they are memorable, no matter how outrageous.
The ad features hot men's underwear pieces and some cheeky bottoms even come with cute one-liners guaranteed to induce laughter. With phrases like "BURN BABY BURN" and "Today I'm Your Milkman," the men's Diesel Intimates campaign will undoubtedly generate plenty of buzz.
Implications - Ads that tie the product to a literal interpretation of the product concept are often humorous and effective. The most important element of unconventional advertising that ties two radically different concepts together, such as "hot pants" and fire, is that they are memorable, no matter how outrageous.
Trend Themes
1. Unconventional Advertising - The use of unconventional advertising techniques that tie two radically different concepts together for a memorable and effective campaign.
2. Humorous Content Marketing - Brands utilizing humorous and cheeky one-liners in their campaigns to induce laughter and generate buzz.
3. Sexually Charged Content Marketing - The use of provocative and sexy imagery in advertising campaigns to generate buzz and increase brand recognition.
Industry Implications
1. Fashion - The use of unconventional and humorous advertising techniques in the fashion industry to increase brand recognition and generate buzz.
2. Marketing and Advertising - The rise of sexually charged and humorous content in advertising campaigns to drive engagement and increase reach.
3. Retail - The use of provocative and sexy imagery in retail advertising to attract customers and differentiate brands from competitors.
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