ERL's California Holiday Line Channels American Nostalgia
Georgia Wray Norsten — December 4, 2024 — Fashion
References: wwd
ERL’s 'California Holiday' campaign brings a fresh wave of festive fashion rooted in Venice Beach’s surf culture and American nostalgia. Designed and styled by Eli Russell Linnetz, the collection blends shearling, plaid, and sun-faded hues, capturing the essence of a cozy coastal winter.
Highlights include a $11,700 chocolate brown shearling coat, a red plaid patchwork swirl hoodie, and hand-dyed Japanese cotton socks in earthy tones. Accessories like upcycled bathrobes and over-washed boxers add a touch of relaxed sophistication.
The campaign, featuring local surfers and shot at ERL’s Venice studio, tells the story of friends snowed in at a Big Sur cabin -- a whimsical narrative woven into the brand’s ethos. Every piece, crafted in California, merges functionality with artistry. Available now exclusively at erl.store, California Holiday celebrates warmth, style, and community, perfect for those seeking elevated holiday fashion.
Image Credit: ERL
Highlights include a $11,700 chocolate brown shearling coat, a red plaid patchwork swirl hoodie, and hand-dyed Japanese cotton socks in earthy tones. Accessories like upcycled bathrobes and over-washed boxers add a touch of relaxed sophistication.
The campaign, featuring local surfers and shot at ERL’s Venice studio, tells the story of friends snowed in at a Big Sur cabin -- a whimsical narrative woven into the brand’s ethos. Every piece, crafted in California, merges functionality with artistry. Available now exclusively at erl.store, California Holiday celebrates warmth, style, and community, perfect for those seeking elevated holiday fashion.
Image Credit: ERL
Trend Themes
1. Locally-crafted Fashion - Crafting apparel within the same region where the inspiration originates highlights the importance of local manufacturing and community-based production.
2. Nostalgic Aesthetic - Reviving classic American styles with a modern twist taps into the growing consumer desire for nostalgia and authenticity in fashion.
3. Upcycled Accessories - Incorporating upcycled materials into new designs showcases an innovative approach to sustainability and fashion waste reduction.
Industry Implications
1. Apparel Manufacturing - Promoting regional production can revitalize local apparel industries while fostering closer ties between consumers and creators.
2. Sustainable Fashion - Upcycling and repurposing old materials into new, trendy pieces can redefine how sustainability is perceived in the fashion industry.
3. Luxury Goods - High-end, locally-inspired collections offer unique, premium products that appeal to consumers seeking exclusive and culturally resonant items.
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