The Agent Provocateur Spring 2014 Has Retro Lingerie Style
Richard Vincente — January 23, 2014 — Fashion
References: agentprovocateur & lingerietalk
British lingerie brand Agent Provocateur is best known for its kinky modern looks, not the retro lingerie styles that have become so common in the past few years. For its Spring 2014 collection, though, the boudoir brand takes a throwback approach in its marketing, showing its lingerie-clad models doing household chores in a 1950s-era suburban kitchen.
The campaign for the Behind Closed Doors collection was shot by photographer Miles Aldridge and features glassy-eyed Stepford Wife-like dolls scrubbing, cooking and suggestively vacuuming. This is a familiar fantasy world, but not one you'd expect from Agent Provocateur, whose censor-baiting advertisements have titillated fans for 20 years.
Agent Provocateur is a leader in contemporary lingerie fashion, and this fantastical new lookbook shows how creative the brand can be.
The campaign for the Behind Closed Doors collection was shot by photographer Miles Aldridge and features glassy-eyed Stepford Wife-like dolls scrubbing, cooking and suggestively vacuuming. This is a familiar fantasy world, but not one you'd expect from Agent Provocateur, whose censor-baiting advertisements have titillated fans for 20 years.
Agent Provocateur is a leader in contemporary lingerie fashion, and this fantastical new lookbook shows how creative the brand can be.
Trend Themes
1. Retro Lingerie Styles - Opportunity for lingerie brands to tap into the growing trend of retro lingerie styles for a unique and nostalgic appeal.
2. Fantasy Marketing Campaigns - Disruptive innovation opportunity lies in creating fantastical marketing campaigns that deviate from the brand's usual image to generate intrigue and capture new audiences.
3. Throwback Fashion - Fashion brands can explore throwback fashion trends to create a sense of nostalgia and appeal to consumers looking for unique and vintage-inspired styles.
Industry Implications
1. Lingerie - The lingerie industry can leverage retro lingerie styles to create a niche market and cater to customers seeking vintage aesthetics.
2. Marketing and Advertising - The marketing and advertising industry can explore the use of fantasy-themed campaigns to grab attention, create buzz, and differentiate from competitors.
3. Fashion - Fashion brands can incorporate throwback fashion styles into their collections to offer unique and nostalgic options to consumers.
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