Vibrant and Voyeuristic Frankie Morello Sexywear SS11 Campaign
Amelia Roblin — February 28, 2011 — Fashion
References: nicolacarignani & homotography.blogspot
Fitness centers are places of energy and enthusiasm, and the Frankie Morello Sexywear SS11 campaign definitely gives the viewer an elevated heart rate. The advertisements star Mario Loncarski and an athletic entourage, which seems to include an older woman whose age has surpassed her extremely well-preserved physique.
The vibrant spreads have an exhibitionist appeal, as two built young men videotape two scantily clad duos in the locker room. Capturing a collection that includes boldly colored swimwear, foxy gym attire and cheeky underwear, the Frankie Morello Sexywear SS11 campaign by Nicola Carignani is sure to get consumers pumped for bikini season.
The vibrant spreads have an exhibitionist appeal, as two built young men videotape two scantily clad duos in the locker room. Capturing a collection that includes boldly colored swimwear, foxy gym attire and cheeky underwear, the Frankie Morello Sexywear SS11 campaign by Nicola Carignani is sure to get consumers pumped for bikini season.
Trend Themes
1. Fitness Fashion Ads - There is an opportunity for fitness apparel brands to create vibrant and bold fashion ads that feature athletes and fitness influencers to attract consumers.
2. Exhibitionist Marketing - Incorporating exhibitionist themes in marketing campaigns could disrupt the traditional advertisement industry as it attracts consumer attention by portraying bold and risqué content.
3. Athletic Entourage Advertising - Sports and fitness brands can leverage an athletic entourage approach in their advertisements, as it promotes a sense of community and encourages consumers to be a part of a team or a like-minded group.
Industry Implications
1. Fitness Apparel - Fitness apparel brands can take inspiration from the vibrant and bold fashion ads of Frankie Morello Sexywear SS11 campaign to create fitness gear that crosses over into fashion.
2. Marketing and Advertising - The bold and exhibitionist approach of Frankie Morello Sexywear SS11 campaign could disrupt the traditional marketing and advertising industry by attracting consumers with bolder and more risqué content.
3. Sports and Fitness - Sports and fitness brands can leverage the athletic entourage advertising approach in their campaigns to attract consumers through a sense of community and a like-minded group mentality.
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