The Lonely Collection is Full of Understated Sensuality
Meghan Young — September 25, 2014 — Fashion
References: lonelyheartslabel & refinery29
The Lonely lingerie lookbook for the New Zealand label's Spring 2014 collection is a refreshing change from typical bedroom photoshoot. Sensually understated yet still very much feminine, the pieces are sexy, but in a way that is completely approachable. After all, most women don't dress up as though they will be seducing someone every night of the week.
As though capturing the model on a lazy Sunday morning, the Lonely Spring 2014 lingerie lookbook does have a sense of solidarity that captures the essence of the brand. Pairing comfy fuzzy socks with every outfit, the lingerie lookbook shows women that they can still look good while embracing true comfort at home. They will never want to leave their bed in these lingerie pieces.
As though capturing the model on a lazy Sunday morning, the Lonely Spring 2014 lingerie lookbook does have a sense of solidarity that captures the essence of the brand. Pairing comfy fuzzy socks with every outfit, the lingerie lookbook shows women that they can still look good while embracing true comfort at home. They will never want to leave their bed in these lingerie pieces.
Trend Themes
1. Comfortable Lingerie - Creating lingerie that is both comfortable and sexy provides a disruptive innovation opportunity for lingerie brands.
2. Realistic Lingerie Lookbooks - Producing lingerie lookbooks that showcase a more authentic representation of women can provide a disruptive innovation opportunity for lingerie brands.
3. Sustainable Lingerie - Offering sustainable lingerie options can be a disruptive innovation opportunity for the lingerie industry and attract environmentally conscious consumers.
Industry Implications
1. Lingerie Industry - The lingerie industry can benefit from creating lingerie pieces that are comfortable and realistic for women.
2. Fashion Industry - The fashion industry can benefit from embracing sustainable and ethical practices in producing lingerie pieces.
3. E-commerce Industry - The e-commerce industry can benefit from providing platforms for sustainable lingerie brands and making comfortable lingerie more accessible to consumers.
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