Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Georgia Wray Norsten — October 10, 2024 — Naughty
References: shop.diesel & elle
'Savage X Fenty' and 'Diesel' have joined forces for an edgy collaboration, blending the boldness of both iconic brands. The collection combines Rihanna’s expertise in creating inclusive and empowering intimates with Diesel’s edgy denim and boundary-pushing fashion legacy.
This limited-edition line features a variety of sultry pieces like bustiers, string bikinis, thigh-high stockings, and teddies, all marked with the exclusive Diesel x Savage X Fenty logo. The collection embodies a perfect fusion of provocative style and technical precision, ensuring that each piece is not only daring but also comfortable and accessible, with prices ranging from $30 to $90.
Rihanna and Diesel’s creative director, Glenn Martens, aimed to challenge fashion norms by showcasing real Italians of various ages, body types, and ethnicities in a campaign shot on a beach in Tuscany. Available now at select stores and online, this collection is set to make a bold statement both in and out of the bedroom.
Image Credit: Savage x Fenty x Diesel
This limited-edition line features a variety of sultry pieces like bustiers, string bikinis, thigh-high stockings, and teddies, all marked with the exclusive Diesel x Savage X Fenty logo. The collection embodies a perfect fusion of provocative style and technical precision, ensuring that each piece is not only daring but also comfortable and accessible, with prices ranging from $30 to $90.
Rihanna and Diesel’s creative director, Glenn Martens, aimed to challenge fashion norms by showcasing real Italians of various ages, body types, and ethnicities in a campaign shot on a beach in Tuscany. Available now at select stores and online, this collection is set to make a bold statement both in and out of the bedroom.
Image Credit: Savage x Fenty x Diesel
Trend Themes
1. Inclusive-edgy Lingerie - This collaboration highlights an emerging trend of combining inclusivity with daring fashion, pushing the boundaries of traditional lingerie.
2. Limited-edition Collections - The exclusive nature of this line taps into consumer desire for unique and time-sensitive products, driving demand through a sense of urgency.
3. Campaign Diversity - By featuring models of various ages, body types, and ethnicities, this trend focuses on broadening representation in fashion marketing campaigns.
Industry Implications
1. Fashion - The fashion industry stands to benefit from disruptive collaborations that blend the uniqueness of different brands to create novel products.
2. E-commerce - Limited-edition lines available through online platforms can capitalize on digital marketing to reach broader and targeted audiences.
3. Marketing - Modern marketing approaches that emphasize diversity and inclusivity resonate more with today's consumers, setting new standards for campaigns.
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