The top June 2018 customization ideas show how many brands are finding success by centering their businesses in the online space and leveraging technology to allow consumers to enjoy more personalized products than ever before.
While Yelp has become known as a great place to discover crowdsourced reviews for restaurants, shopping, entertainment, services and more, it is now introducing a Collections AI feature to generate highly relevant recommendations for its users. With a focus on creating hyper-tailored experiences, eBay and Walmart both recently introduced customized ecommerce experiences.
Some of the best examples of how customization is being rolled out on a mass scale include Pepsi launching a create-your-own-can initiative, ROAM offering a digital suitcase customization service and the Johnnie Walker My Edition online personalized whisky experience.
Top 25 Customization Trends in June
From 3D-Printed Beer Taps to Personalized Cologne Services:
Laura McQuarrie — Jul 1, 2018 — Art & Design
25
Wallet Customization Services
The WoollyLab Half Wallet Can be Personalized to Your Liking
24
Minimalist Self-Assembly Furniture
'Fuzl' Boasts an Easy Assembly Process That Requires No Tools
23
Robotic Ceramic Workshops
Emerging Objects Teaches a Traditional Craft with a High-Tech Twist
22
Luxury Car-Matching Watches
Parmigiani Fleurier's Type 390 Matches the Bugatti Chiron Sport
21
Custom Design-Friendly Wall Tapes
Nitto's Chromatic Adhesive Tapes Can Brighten Up Any Interior
20
Safety-Promoting Street Mats
Renault Romania's Doodle Mats are Illustrated and Customizable
19
Customizable Alphabet Eyewear
REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses
18
Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
17
Customized Haircare Systems
Prose Hair Offers Tailored Solutions for Dandruff, Dryness & More
16
Customizable Portable Perfumes
Centdegrés' Blend'It is a Personalized Perfume Experience
15
LED Snowboard Accessories
Blizzard Led Upgrades a Deck to a Full-On Light-Up Snowboard
14
Customizable Paper Doll Bedding
The Paper Doll Blanket Allows Kids to Personalize the Style
13
Digitally Personalized Luggage Services
ROAM Boasts Smart Customization of Its Polycarbonate Shell
12
3D-Printed Beer Taps
New Agorist Beer Company is Launching a Brewery Tap Design Contest
11
Japanese Culture-Exploring Jeans
Yosuke Kataoka Seeks to Enhance Travelers' Experiences
10
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
9
Personalized Cologne Services
Hawthorne Offers Scents That are Tailored for Your Preferences
8
Reworked Japanese-Inspired Shoes
The Flying Hawk Studio and Simple Union Rework the Nike Cortez
7
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
6
Colorful Modular Outdoor Tables
Patricia Urquiola's New Line is Minimalist and Post-Modernist
5
Hyper-Personalized Ecommerce Features
The eBay Interests Feature Provides Product Recommendations
4
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
3
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
2
AI-Generated Recommendations
The New Yelp Collections AI Feature Looks Past Browsing History
1
Skincare Analysis Platforms
Walgreens' skinID Provides Three-Step Routines for Adult Acne
Related Ideas
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Personalized GenAI Packaging
The Johnnie Walker x Scott Naismith Experience Combines AI and Art
AI-Enhanced Tasting Kits
Diageo FlavorPrintConnect Offers a New Experience of Scotch Whisky
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Curated Pit-Crew-Inspired Jackets
Heineken Introduced a Custom Racing Jacket for F1 Fans
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Content-Based Shopping Experiences
Gopuff Launches 'Recipe Hub' for Quick Meal Ideas
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Powered Restaurant Recommendations
Google Maps Now Uses AI to Recommend New Food Places
Ultra-Personalized Meal Kits
Ollie AI Provides Savings on Groceries through Extensive Curation
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI Scent Creation Platforms
EveryHuman's Algorithmic Perfumery Uniquely Explores Fragrance Notes
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
eCommerce Consignment Services
eBay Consignment Was Launched with Luxe Collective
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
AI-Powered Styling Platforms
Amazon x Wishi Redefine Luxury Fashion with AI-Powered Styling
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Bespoke Tea Boutique Platforms
TWG Launches a New Global Site for a Personalized Experience
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Authentic AI-Powered Travel Experiences
Tailbox is an AI Travel Tool Offering Personalized Trips
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Effortless AI T-Shirt Designs
Super T Turns a Creative Vision Into a Unique T-Shirt
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
AI-Assisted Job Hunting Features
LinkedIn Job Collections Use AI for Tailored Categories
AI Model Marketplaces
XGEN AI's AI Model Marketplace Democratizes Access to Customizable Models
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AI-Powered App Assistants
Yelp Unveils the Yelp Assistant Leveraging AI to Find Contractors
Personalized AI Stickers
This Site Turns Text and Face Photos Into Custom Stickers
AI-Powered Local Recommendations
Epic Fusion Connects You to Your Ideal Local Spots Effortlessly
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates