EveryHuman's Algorithmic Perfumery Uniquely Explores Fragrance Notes
Laura McQuarrie — May 27, 2024 — Tech
References: everyhuman & glamourmagazine
EveryHuman's Algorithmic Perfumery is a first-of-its-kind AI-guided scent creation platform that invites consumers to create unique fragrances for themselves or a friend based on preferences, personality and style.
The experience of co-creating a fragrance with artificial intelligence begins with a few questions about favorite activities, a color that best encapsulates one's essence, curiosity levels and more. This platform invites fragrance fans to choose how fresh, fruity, powdery and leathery their scent will be with a sliding scale, making dialing in a preferred scent experience easy. Based on the answers, the Algorithmic Perfumery creates three different scent expressions to explore.
On the platform, users can browse scents curated by AI like Into the Woods and Always Sunny, and tweak both personalized scents or in-house creations.
The experience of co-creating a fragrance with artificial intelligence begins with a few questions about favorite activities, a color that best encapsulates one's essence, curiosity levels and more. This platform invites fragrance fans to choose how fresh, fruity, powdery and leathery their scent will be with a sliding scale, making dialing in a preferred scent experience easy. Based on the answers, the Algorithmic Perfumery creates three different scent expressions to explore.
On the platform, users can browse scents curated by AI like Into the Woods and Always Sunny, and tweak both personalized scents or in-house creations.
Trend Themes
1. AI-assisted Personalization - Artificial intelligence enhances consumer experience by tailoring products to individual preferences, leading to unique and personalized outcomes like custom fragrances.
2. Interactive Co-creation - Platforms facilitating user involvement in product development are gaining traction, allowing for a more engaging and personalized customer experience.
3. Algorithmic Curation - AI algorithms curate personalized recommendations, transforming the way consumers discover and experience new products.
Industry Implications
1. Fragrance - The fragrance industry is integrating AI to offer more personalized and interactive scent creation experiences.
2. Artificial Intelligence - AI technology is expanding into niche markets, providing innovative solutions for highly personalized consumer products.
3. E-commerce - E-commerce platforms are incorporating AI tools to enhance user engagement and offer bespoke product recommendations.
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