REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses
Laura McQuarrie — May 17, 2018 — Art & Design
References: revebyrene & prnewswire
Just in time for the summer season, REVÉ by RENÉ launched a fun way for consumers to create personalized sunglasses. The newly launched Alphabet sunglasses collection includes a magnetic system that makes it possible for gold-plated letters to sit atop of the frames, and be easily interchanged as desired.
The customizable sunglasses boast a strong silhouette crafted in Italian black acetate and are meant to inspire play and self-expression in a similar way that one might construct a charm bracelet accessory. As such, the individual letters from "A" to "Z," as well as the "#" symbol are sold for $15 each, while the base frame itself retails for $300. Gold details can be found throughout the eyewear frame, perfectly accenting the words spelled out by the added letters.
The customizable sunglasses boast a strong silhouette crafted in Italian black acetate and are meant to inspire play and self-expression in a similar way that one might construct a charm bracelet accessory. As such, the individual letters from "A" to "Z," as well as the "#" symbol are sold for $15 each, while the base frame itself retails for $300. Gold details can be found throughout the eyewear frame, perfectly accenting the words spelled out by the added letters.
Trend Themes
1. Customizable Eyewear - This trend showcases the growing demand for personalized fashion accessories, opening opportunities for businesses to offer customizable options in the eyewear industry.
2. Magnetic Interchangeable Accessories - The magnetic system featured in the Alphabet sunglasses collection presents an innovative approach to personalization, suggesting potential for disruptive innovation in the fashion accessories market.
3. Self-expression Through Fashion - The Alphabet sunglasses collection encourages individuals to express their unique style and personality, paving the way for businesses to tap into the trend of self-expression through fashion and accessories.
Industry Implications
1. Fashion Accessories - The customizable sunglasses highlight opportunities for fashion accessory brands to offer personalized options, attracting consumers looking for unique and expressive eyewear.
2. Eyewear - The Alphabet sunglasses collection showcases the potential for disruptive innovation within the eyewear industry by introducing a customizable and interchangeable component.
3. Personalized Fashion - The trend of self-expression through fashion creates opportunities for businesses to provide personalized products and experiences tailored to individual preferences and tastes.
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