The Flying Hawk Studio and Simple Union Rework the Nike Cortez
The Flying Hawk Studio works alongside Simple Union to create a new iteration of Nike's signature Cortez sneaker silhouette. The reworked version by the two takes on many motifs of Japanese-inspired elements through the design. The iconic Swoosh branding accent is covered in a black 'Koinobori' carp, which is a symbolization of Japan's auspicious Antai. This also represents the greatness that the Japanese believe all fathers embody.
The new Nike Cortex 'Koinobori sneakers boast a minimal design overall, with white uppers and Japanese antique accents -- there are details constructed from beads, cloth, and a leather strap by the lacing systems. The sneakers are now available for pre-order up until May 13th online at The Flying Hawk Studio.
The new Nike Cortex 'Koinobori sneakers boast a minimal design overall, with white uppers and Japanese antique accents -- there are details constructed from beads, cloth, and a leather strap by the lacing systems. The sneakers are now available for pre-order up until May 13th online at The Flying Hawk Studio.
Trend Themes
1. Japanese-inspired Shoe Redesign - Opportunity for brands to collaborate and create reworked shoe designs that incorporate Japanese-inspired motifs, appealing to consumers looking for unique and culturally influenced footwear.
2. Minimalistic Sneaker Design - Potential for brands to release sneakers with clean and simple designs, using white uppers and incorporating antique accents and materials like beads, cloth, and leather, enticing consumers seeking minimalist yet stylish footwear options.
3. Symbolic Branding Elements - Disruptive innovation opportunity for brands to incorporate symbolic elements into their product branding, such as covering iconic logos with culturally significant motifs like the 'Koinobori' carp, appealing to consumers looking for deeper meaning in their purchases.
Industry Implications
1. Footwear - Opportunity for shoe companies to explore collaboration with artists or designers to create unique and culturally influenced shoe designs catering to the demands of fashion-forward consumers.
2. Fashion - Potential for fashion brands to embrace minimalistic sneaker designs with clean aesthetics and thoughtful material choices as part of their footwear offerings, targeting consumers interested in both style and simplicity.
3. Marketing and Branding - Opportunity for marketing and branding agencies to help brands incorporate symbolic elements into their product branding, creating a deeper emotional connection with consumers and standing out in the competitive market.
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