The Spotify, Amex, Resy Partnership Links Music & Dining
Georgia Wray Norsten — December 4, 2024 — Lifestyle
References: mediapost
A new Spotify, Amex, and Resy collaboration introduces an innovative in-app experience that transforms your listening habits into personalized restaurant recommendations. By combining Spotify’s music algorithms with Resy’s dining expertise, users in cities like New York, Los Angeles, and Chicago can discover eateries that align with their musical tastes.
Dubbed 'Music Tastes by Amex,' this feature assigns users a taste profile -- like Buttery, Earthy, or Fiery -- based on their streaming history. These profiles translate into curated restaurant lists, allowing users to book reservations without leaving Spotify. For example, a 'Buttery' profile in Chicago might recommend spots like Bistro Campagne or Mariscos San Pedro.
This campaign also highlights Resy’s functionality and the Resy Credit on American Express Gold Cards, merging music discovery with dining exploration. Available through year-end, this partnership redefines how consumers connect their favorite tunes to their next culinary adventure.
Dubbed 'Music Tastes by Amex,' this feature assigns users a taste profile -- like Buttery, Earthy, or Fiery -- based on their streaming history. These profiles translate into curated restaurant lists, allowing users to book reservations without leaving Spotify. For example, a 'Buttery' profile in Chicago might recommend spots like Bistro Campagne or Mariscos San Pedro.
This campaign also highlights Resy’s functionality and the Resy Credit on American Express Gold Cards, merging music discovery with dining exploration. Available through year-end, this partnership redefines how consumers connect their favorite tunes to their next culinary adventure.
Trend Themes
1. Music-based Personalization - Combining music streaming data with dining preferences enables a highly personalized consumer experience.
2. Integrated In-app Services - Bringing together music and restaurant booking within a single app streamlines the user journey and enhances convenience.
3. Algorithmic Taste Profiling - Using advanced algorithms to create taste profiles offers new avenues for targeted recommendations and customer engagement.
Industry Implications
1. Music Streaming - Leveraging user data for personalized experiences broadens usage scenarios beyond just listening to music.
2. Restaurant Booking Platforms - Integrating additional lifestyle components like music discovery into dining reservations reshapes consumer expectations.
3. Credit Card Services - Offering unique, value-added experiences tied to credit card usage differentiates financial services in a competitive market.
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