The top July 2017 start-up ideas explore innovation across the sharing economy and the delivery of goods.
The booming share economy has created room for everything from campsite rental services and on-demand homesharing insurance plans to services that allow travelers to temporarily store their suitcases in retail settings, offering benefits for all parties involved.
Although many consumers are making the most of the benefits of shared ownership, those who make regular purchases are now being treated to grocery store vending machines, employee delivery services and try-before-you-buy e-commerce services for clothing and accessories.
Well-established brands are adopting the mindset of start-up companies by launching new ventures involving everything from standalone restaurant concepts to stored-value payment cards.
Top 50 Start-Up Innovations in July

50
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels

49
Ready-Made Mason Jar Meals
'Meal in a Jar' Offers Nutritious Meals in Portable Glass Jars
48
Privacy Laptop Cases
Alcove’s Laptop Case Unfolds into a Private Workstation
47
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
46
Smoothie-Inspired Toast Spreads
'SMUUS' Makes Spicy Fruit & Veggie "Smoothies" for Bread
45
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
44
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
43
Moving TV T-Shirts
The T-shirt TV Acts as an Unconventional Advertising Medium
42
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
41
Bespoke Workout Supplement Platforms
The Scoop Service Lets Users Buy Customizable Supplements
40
Luxury Furniture Rental Platforms
This Rental Service is Targeted Towards First-Time Homeowners
39
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
38
Gourmet Sushi Grocers
Sainsbury's Grocery Store Offers a Grab-and-Go Gourmet Sushi Bar
37
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
36
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
35
Daily Housekeeping Subscriptions
Fairy's Housekeeping Partners Provide Hotel-Like Cleaning
34
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
33
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
32
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
31
Non-Committal eCommerce Services
Amazon Prime Wardrobe Lets You Order Clothing to Try on at Home
30
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
29
Football Stadium Screenings
Pittodrie Events is Hosting Corporate Clients for Outdoor Movie Nights
28
Upscale Soup Kitchens
The Refettorio Felix is a Beautiful Soup Kitchen Owned by a Renowned Chef
27
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
26
One-Hour Grocery Deliveries
Tesco Now Promises to Deliver Groceries to Your Door Within One Hour
25
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
24
Selective Cell Carriers
The New Virgin Mobile Inner Circle Will Be iPhone-Only
23
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
22
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
21
QSR Stored-Value Cards
McDonald's Taiwan is Launching Cards and a Points System
20
VIP Crowdfunding Campaigns
'Kickstarter Gold' Invites Top Creators to Push Great Ideas Further
19
Codeless Chatbot Software
SaaS Startup HelloBOT Makes it Easier to Connect With Your Customers
18
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
17
Predictive Model-Building Platforms
Machine Learning Platform MLJAR Uses AI for Prototyping
16
Nomadic Finance Apps
The Combine App Makes Banking Easier for Frequent Travellers and Expats
15
App Review Startups
Telescope Notifies You in Real Time of Your Latest Mobile App Reviews
14
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
13
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
12
Transformative Device Stands
The Astuto Laptop Stand is Portable and Ergonomic
11
Employee Engagement Platforms
Startup Sensient Makes it Easier to Keep Your Team Members Happy
10
Employee-Focused Travel Platforms
'GoBumpFree' Helps Airline Employees Evade Cancellation Fees
9
Codeless Newsletter Services
Startup Engineered Marketing is a Slack Community Dedicated to Growth
8
Spontaneous Flight Deals
Lufthansa Surprise Will Fly You to an Unknown Destination at a Discount
7
Cashless Soccer Tourneys
The FIFA Confedations Cup Will Be Completely Cashless Thanks to Visa
6
Employee Delivery Programs
Walmart's Associate Delivery Program Has Employees Transport Goods
5
Online Store Financing Platforms
Web Shop Payment Solution GoSEPP Makes it Easier to Afford Items
4
On-Demand Insurance Providers
Slice's 'Host Protection' is Affordable Option for Airbnb Hosts
3
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
2
Automated Messaging Community Invitations
Startup Community Inviter is for Slack Communities
1
Suitcase Drop-Off Services
Ebco Cloak's Suitcase Storage Lets Travelers Drop Bags at Shops & Cafes
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Festival-Ready Fashion Rentals
The Festival Closet by IHG x Pickle Lets Guests Rent Looks for Free
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI Resale Apps
Croissant Debuted an Industry-First Shop Now, Sell Later Resale Experience
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Accessible Luxury Goods Platforms
Zero Collective Makes Designer Handbags Affordable for Canadians
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Content Marketing Hubs
Arcane Helps Startups Transform Insights into Impactful Content
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
One-Stop Wellness Marketplaces
The Market Place by Laird Superfood Curates Active Living Solutions
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Beauty Supply Delivery Services
Uber Eats and Sally Beauty Launch a New Delivery Option
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Second-Hand Styling Series
Channel 4 & Vinted's Second-hand Showdown Spotlights Pre-Loved Fashion
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
eCommerce Consignment Services
eBay Consignment Was Launched with Luxe Collective
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Jazz Club Dining Pop-Ups
The Pollo Lounge by Chain Shared an Evening of Elevated Bites & Music
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Record-Breaking Rental Pop-Ups
P2P Rental Platform By Rotation Has a Five-Storey Space in London
Apparel-Themed Pop-Up Cafes
UNIQLO Unveils its Spring/Summer LifeWear Collection and Coffee Pop-Up
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Data-Driven Grocery Deliveries
Burq Last-Mile Delivery is Aiming to Transform Grocery This Year
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Surfboard Delivery Services
Deliveroo Launched the World's First eFoil Surfboard Service
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
AI Startup Idea Generators
IdeaPicker Scours Reddit to Discover Your Next Big Idea
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Premium Grocery Delivery Services
The Favor Gold Program is Arriving with Cuisine-Inspired Jewelry
Idea Validating Platforms
HeadStarter Helps Entrepreneurs Discover If Their Idea Exists
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Small Business Retail Spaces
IKEA Valencia Strives to Support Small Businesses with Free Space
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Business Founder Newsletters
The Solo Founder Newsletter Compiles the Top News and Inspiration
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
CPG Goods-Focused Initiatives
Ignite20 Launches CPG VC Fund & Accelerator Program
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Startup Networking Platforms
Foundity Connects Founders with Peers, Resources, and AI Tools
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Marathon Retail Partnerships
The Deliveroo x Boots Marathon Roo-covery Hub is a One-Stop Shop
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Global Digital Marketplaces
Renaissance Hotels' R FINDS Shares Goods from Local Artisans
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Intuitive Store-Building Platforms
LaunchMyStore Helps Small Businesses, Sellers, and Dropshippers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Startup Name Generators
FindName Suggests Countless Ideas to Help Name Your New Business
Highly Sought-After Restaurant Features
OpenTable Announces Its Icons Program for Major Cities
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Small Business Grants Program
eBay Kicks Off Its Fifth Annual Up & Running Grants Program
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
SaaS Startup Newsletters
The SaaS Start Up Guide is Written by Law, Finance, and Tech Experts
Real-World Business Ideas
People Problems Discovers Real Business Opportunities From Daily Needs
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Idea Feedback Platforms
Only Ideas Helps You Showcase, Share, and Improve Your Startup Concepts
Online Startup Marketplaces
StartupsOnSale.com Buys & Sells Startups Without Commission Fees
Community-Led Grocery Initatives
CaringBridge and Instacart Unite to Enhance Delivery Services
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Couple Investment Platforms
Plenty is a Tool Revolutionizing Investment for Modern Couples
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Presentation Design Support
Slidejoy is an In-House Alternative for Startups and Businesses
Search Data-Based Furniture Lines
Primark Launches a New Pinterest-Inspired Spring Home Collection
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Entrepreneurial Journey Insights
Founder Folks Teaches You How Founders Launched Their Business
Weekly Finance Newsletters
Deelscoop Keeps Users Informed from Seed to Series D and Beyond
Startup Partnership Platforms
Foundance Helps Startups Find Co-Founders and Structures Agreements