Olio and Gander Introduce a New Deals Section on its Mobile App
Kanesa David — July 29, 2024 — Business
References: olioapp & retailtechinnovationhub
Local sharing app Olio is excited to announce the launch of a new 'Deals' section, made possible through a strategic partnership with Gander, a SaaS platform renowned for its expertise in reduced-to-clear sales promotions.
The newly introduced Deals section is designed to empower food businesses by offering a dynamic platform for driving in-store sales of discounted groceries. Users of the Olio app will now have the opportunity to browse a curated selection of yellow sticker deals from a diverse range of retail partners.
App users can easily browse available offers, add their favorite deals to a personalized watchlist, and monitor their availability. Once they’ve identified the offers they want, they can visit the participating stores to purchase the discounted items directly, just as they would with regular-priced goods.
“We’re thrilled to be working with Gander to offer our community one more way to fight food waste - and save money while they’re at it. We’re looking forward to helping retailers stop even more food from ending up in the bin.”
Image Credit: Olio
The newly introduced Deals section is designed to empower food businesses by offering a dynamic platform for driving in-store sales of discounted groceries. Users of the Olio app will now have the opportunity to browse a curated selection of yellow sticker deals from a diverse range of retail partners.
App users can easily browse available offers, add their favorite deals to a personalized watchlist, and monitor their availability. Once they’ve identified the offers they want, they can visit the participating stores to purchase the discounted items directly, just as they would with regular-priced goods.
“We’re thrilled to be working with Gander to offer our community one more way to fight food waste - and save money while they’re at it. We’re looking forward to helping retailers stop even more food from ending up in the bin.”
Image Credit: Olio
Trend Themes
1. App-based Deal Aggregation - The incorporation of discounted deal sections into mobile apps allows consumers to easily access and monitor reduced-price offers from various retailers in one place.
2. Collaborative Food Waste Solutions - Strategic partnerships between apps and SaaS platforms aim to combat food waste by converting surplus products into consumer opportunities.
3. User-centric Shopping Experience - Providing features like personalized watchlists for users to track their favorite deals fosters a more engaging and tailored shopping experience.
Industry Implications
1. Mobile App Development - The growth of mobile applications that aggregate discount offers from multiple retailers highlights an evolving trend in user-driven commerce.
2. Food Retail - Food retailers partnering with innovative software solutions to manage and promote reduced-to-clear items represents a shift towards more sustainable business practices.
3. Saas for Retail - The adoption of SaaS platforms by retailers to optimize the markdown process underscores a technological advancement in inventory management and sales promotion.
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