Croissant Debuted an Industry-First Shop Now, Sell Later Resale Experience
Laura McQuarrie — July 24, 2024 — Tech
References: croissant & businesswire
Croissant's app officially transitioned out of beta, introducing the industry's first "shop now, sell later" resale experience for iOs. Croissant’s shopping tools and new iOS app are free for customers to use, and by introducing guaranteed resale pricing called Guaranteed Buybacks, Croissant offers an alternative to the popular “buy now, pay later” model.
According to its research, Croissant found that 75% of customers in the United States want an effortless, transparent way to participate in the resale economy beyond the existing resale marketplaces and consigning options. "For the first time, users can channel the power and convenience of Guaranteed Buybacks on a single device—from the moment of purchase, all the way to the point of payout," says Croissant CEO and Co-Founder John Howard, "The way we shop and resell will never be the same.”
With AI-generated resale prices, Guaranteed Buybacks and a reinvented resale experience, Croissant is attracting a wider audience to the resale economy.
According to its research, Croissant found that 75% of customers in the United States want an effortless, transparent way to participate in the resale economy beyond the existing resale marketplaces and consigning options. "For the first time, users can channel the power and convenience of Guaranteed Buybacks on a single device—from the moment of purchase, all the way to the point of payout," says Croissant CEO and Co-Founder John Howard, "The way we shop and resell will never be the same.”
With AI-generated resale prices, Guaranteed Buybacks and a reinvented resale experience, Croissant is attracting a wider audience to the resale economy.
Trend Themes
1. AI-powered Resale Pricing - Croissant's AI-generated resale prices provide unprecedented accuracy and efficiency, transforming consumer trust in the resale market.
2. Guaranteed Buybacks - Guaranteed Buybacks offer consumers financial assurance and convenience, incentivizing higher participation in the resale economy.
3. Shop-now-sell-later Models - The 'shop now, sell later' paradigm leverages immediate purchase incentives with future resale benefits, revolutionizing consumer buying behavior.
Industry Implications
1. E-commerce - The integration of AI resale tools and guaranteed buybacks into e-commerce platforms has the potential to increase customer retention and sales.
2. Retail - Retailers can benefit from the 'shop now, sell later' model by attracting customers looking for long-term value and ease in reselling their items.
3. Financial Technology - Fintech companies can explore partnerships and innovations around guaranteed buybacks to enhance consumer financing options and market reach.
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