'Kickstarter Gold' Invites Top Creators to Push Great Ideas Further
Laura McQuarrie — June 21, 2017 — Unique
References: kickstarter & engadget
For a limited time throughout June and July of this year, Kickstarter is introducing fans of its crowdfunding platform to what it calls 'Kickstarter Gold' creators who have even more great ideas to share with the world.
Some of the projects featured on Kickstarter Gold include Good Night Stories for Rebel Girls 2 from Timbuktu Labs and Chineasy Tiles from ShaoLan Hsueh. Back in 2015, David Teie ran a campaign to launch a music album for cats, and is now campaigning to create a new album that both pets and owners may enjoy together.
According to Kickstarter: "a third of all pledges to successful project —over $1 billion since 2009— go toward projects by creators who have run two, three, four, or even 100+ projects." By spotlighting these innovators, Kickstarter is pushing creators to bring forth more great ideas that will likely come to fruition.
Some of the projects featured on Kickstarter Gold include Good Night Stories for Rebel Girls 2 from Timbuktu Labs and Chineasy Tiles from ShaoLan Hsueh. Back in 2015, David Teie ran a campaign to launch a music album for cats, and is now campaigning to create a new album that both pets and owners may enjoy together.
According to Kickstarter: "a third of all pledges to successful project —over $1 billion since 2009— go toward projects by creators who have run two, three, four, or even 100+ projects." By spotlighting these innovators, Kickstarter is pushing creators to bring forth more great ideas that will likely come to fruition.
Trend Themes
1. Crowdfunding Spotlight - Kickstarter is inviting top creators through 'Kickstarter Gold' to spotlight their projects, encouraging more innovators to launch their ideas through crowdfunding.
2. Serial Creators - Kickstarter reports that over a third of pledges go towards creators who have run multiple projects, giving rise to opportunities for companies to work with serial creators in generating fundraising ideas.
3. Collaborative Music - David Teie's campaign success for a music album for cats presents opportunities for companies to capitalize on music lovers with pets, collaborating on music for both animals and owners alike.
Industry Implications
1. Crowdfunding - Crowdfunding platforms have the opportunity to feature established creators and promote their new projects to encourage more innovators to engage in crowdfunding.
2. Marketing - Marketing professionals can benefit from serial creators by teaming up with them to launch new campaigns that better resonate with consumers to generate fundraising ideas.
3. Music Industry - The success of the crowdfunded music album for cats presents potential opportunities for the music industry to explore collaborating with pet-loving artists in the production of music for animals and their owners alike.
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