The T-shirt TV Acts as an Unconventional Advertising Medium
Ellen Smith — June 27, 2017 — Marketing
References: t-shirttv & producthunt
The T-Shirt TV is an experimental advertising medium that engages the consumer with a more direct impact than a traditional billboard advertisement could.
Consumers have become apt to tuning out and ignoring advertisements, requiring marketing companies to think outside the box, generating an idea that could hold someone's attention while spreading a valuable message. With a small moving screen on the chest of the wearer, T-Shirt TVs instantly turn the user into a brand ambassador. The service is also available in crop tops, jackets, aprons and uniforms, allowing for a style to capture the aesthetics any target market.
The T-shirt TV stands as a unique medium that demands the instant attention of people, making for an interesting form of guerrilla marketing.
Consumers have become apt to tuning out and ignoring advertisements, requiring marketing companies to think outside the box, generating an idea that could hold someone's attention while spreading a valuable message. With a small moving screen on the chest of the wearer, T-Shirt TVs instantly turn the user into a brand ambassador. The service is also available in crop tops, jackets, aprons and uniforms, allowing for a style to capture the aesthetics any target market.
The T-shirt TV stands as a unique medium that demands the instant attention of people, making for an interesting form of guerrilla marketing.
Trend Themes
1. Experimental Advertising Medium - Disruptive innovation opportunity: Explore new advertising mediums that can engage consumers with a more direct impact and hold their attention.
2. T-shirt Wearable Technology - Disruptive innovation opportunity: Combine wearable technology with fashion to create interactive and attention-grabbing advertising platforms.
3. Guerrilla Marketing - Disruptive innovation opportunity: Develop unconventional marketing strategies that demand instant attention and provide unique brand experiences.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Rethink traditional advertising approaches and explore new creative ways to engage consumers and promote brands.
2. Wearable Technology - Disruptive innovation opportunity: Combine technology and fashion to create interactive and functional wearable devices with marketing applications.
3. Fashion and Apparel - Disruptive innovation opportunity: Explore new ways to integrate technology into fashion, such as incorporating screens or other interactive elements.
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