The top July 2016 mobile marketing ideas use everything from social media campaigns and games to chat bots in order to connect with smartphone users around the world.
Some of the most engaging Instagram campaigns to emerge as of late include Häagen-Dazs' 'Lose Yourself' fan photography project for Wimbledon 2016, a branded quiz from Hyundai that helps to match fans with an SUV and a two-piece advertisement from Smart Car that requires two Instagram users to place their phones side-by-side to see the full image of its 'fortwo' model.
Now that Facebook now supports artificially intelligent chat bots on Messenger, brands have been quick to tap into a new kind of conversational commerce. Consumers are now able to order burgers, book flights, print documents and receive breaking news in a way that feels like a chat with a friend.
Top 30 Mobile Marketing Ideas in July
30
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
29
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
28
Curated Picnic Baskets
These Picnic Hampers are Designed After Instagram's Filters
27
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
26
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
25
Coupled Car Campaigns
This Smart Car Instagram Ad Consists of Fragments That Come Together
24
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
23
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
22
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
21
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
20
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
19
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
18
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
17
Smart Banking Bots
Kasisto's Personal Finance Bots Use Conversational AI That's Truly Intelligent
16
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
15
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
14
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
13
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
12
Flower-Ordering Bots
1-800-Flowers.com Makes the Experience of Ordering Flowers Conversational
11
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
10
AI Travel Bots
The 'Sure' Facebook Messenger Bot Acts Like a Digital Travel Guide
9
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
8
Political Convention Apps
The Republican National Convention App Fosters Political Engagement
7
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
6
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
5
Smartphone-Friendly Ads
Juice Mobile Introduces a Seamless Vertical Format for Ads on a Phone
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Chat-Based Printing Bots
HP's Facebook Messenger Bot Prints When Engaged in Conversation
2
Interactive News Bots
The Wall Street Journal's Facebook Messenger Bot Delivers News On-Demand
1
In-App Merchandise Frameworks
TheMonetizr Automates the Process for Game Developers to Sell Merch
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
AI-Driven Beverage Menus
Botrista Leverages AI & Machine Learning to Create Drink Menus
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Conversational AI Chatbots
Character.AI Launches Support for Phone Conversations with AI Avatars
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI-Powered Restaurant Recommendations
Google Maps Now Uses AI to Recommend New Food Places
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI-Enhanced Digital Marketing Tools
Alison.ai Offers a Modern Solution for Marketing Professionals
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Automated Lead Engagement
Build Chatbot Boosts Lead Response and Schedules Appointments
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
AI Messaging Chatbots
TaggoAI Enhances Engagement on WhatsApp with Smart Chatbots for Businesses
Social Forum Engagement Tools
Replyhub Uses AI to Join Reddit Discussions and Promote Your Product
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Immersive Restaurant Rewards App
Bella Italia is Unveiling a New Digital App for its Guests
AI Summary Tools
Summer AI Provides Quick Blog Summaries and Connects Readers to Products
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Mobile Advent Calendar Promotions
Bar Louie is Refreshing Its App-vent Calendar Promotion
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Profile Tools
Bumble is Using Artificial Intelligence to Help with its User Experience
Conversational AI Communications
Infobip Provides User-Friendly AI Communications
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Chat Customer Support
With Digital Connect, Companies Can Streamline Their Customer Interactions
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship