1-800-Flowers.com Makes the Experience of Ordering Flowers Conversational
Laura McQuarrie — June 25, 2016 — Tech
The experience of ordering flowers online can often be quite impersonal, but a new artificially intelligent bot from 1-800-Flowers.com Inc. transforms the process on Facebook Messenger.
As if conversing with a friend, users are able to communicate to the bot that they are interested in purchasing a bouquet of flowers. In the flow of a conversation, the bot will them present a few options for a user to select. Once set on a decision, a user is able to pay for an item, enter details like the recipient's name and a message to be included with the delivery and keep tabs on their order with tracking.
Bots on Facebook Messenger from other brands make it possible to instantly order everything from fast food meals and articles of clothing to airline tickets without having to leave the chat window.
As if conversing with a friend, users are able to communicate to the bot that they are interested in purchasing a bouquet of flowers. In the flow of a conversation, the bot will them present a few options for a user to select. Once set on a decision, a user is able to pay for an item, enter details like the recipient's name and a message to be included with the delivery and keep tabs on their order with tracking.
Bots on Facebook Messenger from other brands make it possible to instantly order everything from fast food meals and articles of clothing to airline tickets without having to leave the chat window.
Trend Themes
1. Conversational Shopping - The rise of AI-powered bots that allow users to have a natural conversation and make purchases without leaving the chat window.
2. Personalized Ordering - Using AI bots to gather preferences and offer personalized options for users, enhancing the online shopping experience.
3. Social Commerce - Bots on messaging platforms like Facebook Messenger blur the line between social interaction and e-commerce, creating new opportunities for brands.
Industry Implications
1. E-commerce - AI bots are disrupting the online shopping experience and revolutionizing customer engagement in the e-commerce industry.
2. Floral Industry - Artificially intelligent bots in the floral industry are transforming the way customers order and interact with flower businesses.
3. Messenger Platforms - Messaging platforms like Facebook Messenger are becoming key players in the e-commerce landscape with the integration of AI bots for various industries.
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