This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
Alyson Wyers — July 1, 2016 — Tech
This mobile wallpaper advertising scheme enables you to use your phone background to access deals. The Belong app is for Android smartphone users who can save branded images in order to receive promotions. The free ad platform essentially rewards users for promoting their favorite brands with their phone wallpaper.
This allows participants to stay up to date when it comes to the newest offers. The wallpaper advertising images are also interactive and can be either static or animated for a little flare. Belong is currently looking to partner with interested brands.
This approach is a way for companies to raise awareness of their profile, while rewarded consumers do relatively little to cash in. Of course, it's also an opportunity to support brands they truly care about.
This allows participants to stay up to date when it comes to the newest offers. The wallpaper advertising images are also interactive and can be either static or animated for a little flare. Belong is currently looking to partner with interested brands.
This approach is a way for companies to raise awareness of their profile, while rewarded consumers do relatively little to cash in. Of course, it's also an opportunity to support brands they truly care about.
Trend Themes
1. Wallpaper Advertising - Opportunity for advertisers to get their branding directly on the phone screen of their audience using interactive and personalized wallpapers for promotional purposes.
2. Mobile Advertising - Opportunity for advertisers to use mobile advertising creatively, as Belong offers an alternative way for brands to promote their products on smartphones.
3. Gamified Marketing - Opportunity for marketers to create gamified experiences and reward participation for promoting their products or services with interactive wallpapers on the phone screen.
Industry Implications
1. Advertising - Innovative and eye-catching advertising technique that can disrupt traditional advertising methods and enhance brand awareness.
2. Mobile Technology - Opportunity for mobile technology to be further developed to create more personalized experiences for consumers with interactive wallpapers.
3. Marketing - Opportunity for brands to boost their marketing strategy by providing a new way of promotion through interactive wallpapers that can create a stronger connection with consumers.
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