Juice Mobile Introduces a Seamless Vertical Format for Ads on a Phone
Laura McQuarrie — June 11, 2016 — Tech
References: juicemobile & marketingmag
With the rise of smartphone use, many websites have now adopted responsive designs and mobile-friendly formats, but viewing ads on a smartphone often remains a challenge. Most ads are presented horizontally in a banner format, but Juice Mobile is hoping to make a change to this with a new kind of vertical video content that won't require a phone's position to be re-oriented for viewing.
15-second mobile videos are set to be viewable on both iOS and Android devices, taking note of the fact that most people hold their phones naturally in this way.
In partnership with PHD Worldwide, Juice Mobile is working to create a new advertising campaign for the Ontario Lottery and Gaming Commission using this smartphone video format.
15-second mobile videos are set to be viewable on both iOS and Android devices, taking note of the fact that most people hold their phones naturally in this way.
In partnership with PHD Worldwide, Juice Mobile is working to create a new advertising campaign for the Ontario Lottery and Gaming Commission using this smartphone video format.
Trend Themes
1. Vertical Video Format - Juice Mobile introduces a new vertical video format for mobile ads, ensuring a better viewing experience for smartphone users.
2. Mobile Video Advertising - The shift towards mobile-friendly video advertising will continue to gain momentum as more people use their smartphones for internet access.
3. Responsive Ad Design - The need for responsive ad design will increase as more brands recognize the importance of creating ads that are mobile-friendly.
Industry Implications
1. Advertising - As the popularity of mobile devices increases, businesses in the advertising industry must adapt to mobile-friendly ad formats to remain competitive.
2. Digital Marketing - The rise of mobile devices provides an opportunity for digital marketing experts to develop innovative strategies for mobile-friendly content creation.
3. Mobile Technology - Mobile technology will continue to evolve to optimize the viewing experience for mobile ads, opening up new opportunities for mobile device manufacturers and software developers.
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