As the technology continues to develop and improve, immersive VR experiences offer a dizzying array of benefits for both brands and consumers.
From the perspective of brands, immersive VR experiences make it easier to give a potential customer an idea of what a product or service offers without that person having to travel anywhere or commit to a purchase. For example, Husqvarna's chainsaw simulator lets users virtually try out an expensive piece of equipment that they might otherwise shy away from.
For consumers, VR experiences remove the risk of trying out products. Beyond that, though, these immersive programs are still novel and attractive to many people, raising consumers' interests in trying them. The technology behind the NBA's VR documentary for the 2016 Finals, for instance, might be enough to convince a non-basketball fan to give it a try, and that person could end up being a convert to the game.
32 Immersive VR Experiences
32
Virtual Reality Girlfriends
This VR Service Provides Users with a Realistic Romantic Experience
31
VR Shopping Experiences
The Kabuki-Pedir Shop is Launching 'VR Shopping with Voice Chat'
30
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
29
Virtual Meditation Experiences
These Guided Meditations are Enhanced with Virtual Reality Tech
28
Rock Anthem VR Experiences
'Bohemiam Rhapsody Experience' is Available on the Google Play Store
27
360-Degree Sports Films
This VR Documentary Immerses Viewers In the 2016 NBA Finals
26
Speech-Improving VR Apps
'Speech Center VR' Teaches and Trains Users on Public Speaking
25
Virtual Afterlife Experiences
Gabriel Barcia-Colombo Lets Users Digitally Visit The Deceased
24
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
23
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
22
Frightening VR Attractions
The Universal Orlando Resort's 'Repository' is a New Horror Simulator
21
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
20
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
19
Litigious VR Experiences
The University of Westminster is Using VR to Teach Cases to Law Students
18
Expansive VR Worlds
MetaWorld is a VR Experience That Will Stretch Nearly 10,000 Square Miles
17
Wacky Accounting VR Games
The Accounting VR Experience is from the Creator of 'Rick and Morty'
16
VR Theatre Studios
The National Theatre is Incorporating VR into Its Creative Process
15
VR Classical Music Experiences
'The Hubble Cantata' Scores a VR Trip Through Space with Live Music
14
Virtual Dining Companions
At the Sasayama Restaurant, People Eat Alongside VR Videos
13
VR Cycling Experiences
Interactive Lab Sets Virtual Reality in Motion with an Electric Trike
12
Virtual Reality Scent Devices
The 'Nosulus Rift' is for 'South Park: The Fractured but Whole'
11
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
10
Wildlife Protection Simulators
WWF's Newest Tiger Conservation Campaign Leverages Virtual Reality
9
VR Ballet Performances
'Night Fall' is the World's First 360-Degree VR Ballet
8
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
7
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
6
Virtual Reality Satellite Cameras
'SpaceVR' Aims to Livestream 360 Degree Footage from Space
5
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
4
Chainsaw-Simulating Games
This VR Game Lets You Play the Role Of Branch-Cutting Lumberjack
3
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
2
VR Continent Tours
Liqueur Brand Amarula Created an Experience to Show Off a Taste of Africa
1
VR Basketball Docs
'Follow My Lead: The Story of the 2016 NBA Finals' is an Immersive Experience
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Panoramic Holographic Displays
The Holo-Panorama X Provides Full 3D Immersion Without a Headset
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Immersive Reading Headsets
The Sol Reader Immerses Users into Their Virtual Reality E-Books
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Haptic Gamer Chair Cushions
Razer Project Esther Immerses Gamers in the Experience at CES 2024
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Enterprise-Ready VR Headsets
The PNY PICO Enterprise VR Headsets Come in Three Models
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
VR Electric Mobility Wheelchairs
Honda Presents the Extended Reality UNI-ONE Wheelchair
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
VR-Based Pain Solutions
Smileyscope Uses VR to Improve Pediatric Needle Experiences
Vibrational Gamer Belts
The Feelbelt Haptic Audio Wearable Enhances Game Immersion
Mixed-Reality Skateboarding Apps
Skatrix Pro Turns Interior Spaces into Virtual Skate Parks
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Hologram Indoor Cycling Experiences
Saga Holographic Introduced the Ground-Breaking Holobike
Mixed Reality Workout Classes
FitXR Slam Has Over 1,000 Classes Available
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Web-Based 3D Creation Engines
Anitya Seeks to Democratize Immersive Experience Development
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
VR-Based First-Person Shooter Games
SGEntertec Debuts the Highly Anticipated Bounty City
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Responsive Feedback VR Controllers
The 'Bstick' Haptic VR Controller Immerses Players into Content
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Blockchain Gaming Integrations
Unity Gaming Debuts the New Blockchain and Web3 Integration Options
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Collaborative XR Headsets
Samsung Confirmed its Upcoming XR Headset with Qualcomm
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level