xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Kanesa D — September 20, 2023 — Art & Design
References: en.drsturm & hypebeast
xydrobe, an innovative and exclusive VR destination, has unveiled an exciting new collaboration with Dr. Barbara Sturm that will transport consumers to a relaxing, luxurious virtual destination. Dr. Barbara Sturm is known for its products in aesthetics, skincare, and anti-inflammatory treatments.
Set to debut in the upcoming Fall/Winter season, 'Pause' will usher visitors into a captivating fusion of physical and virtual realms. The immersive experience will be hosted at xydrobe's Mayfair flagship location, and will feature various exhibitions and short films that are inspired by visuals, sound, scent, and wind.
'Pause' will be unveiled over the coming weeks, and there are a select number of first-release tickets available on the brand's website. Currently, tickets are priced at £129 GBP.
Image Credit: Chay_Tee, hypebeast, en.drsturm
Set to debut in the upcoming Fall/Winter season, 'Pause' will usher visitors into a captivating fusion of physical and virtual realms. The immersive experience will be hosted at xydrobe's Mayfair flagship location, and will feature various exhibitions and short films that are inspired by visuals, sound, scent, and wind.
'Pause' will be unveiled over the coming weeks, and there are a select number of first-release tickets available on the brand's website. Currently, tickets are priced at £129 GBP.
Image Credit: Chay_Tee, hypebeast, en.drsturm
Trend Themes
1. Virtual Reality Experiences - Immersive VR experiences that blend physical and virtual realities offer disruptive innovation opportunities for creating unique and captivating sensory exhibits.
2. Luxury VR Destinations - The collaboration between xydrobe and Dr. Barbara Sturm highlights the potential for luxury brands to create exclusive virtual destinations that provide consumers with immersive and relaxing experiences.
3. Multi-sensory Exhibitions - The 'Pause' exhibition at xydrobe showcases the growing trend of incorporating visuals, sound, scent, and wind in virtual reality exhibits, opening doors to disruptive innovations in multi-sensory experiences.
Industry Implications
1. Aesthetics - The collaboration between xydrobe and Dr. Barbara Sturm presents an opportunity for the aesthetics industry to explore the use of virtual reality in creating unique experiences for their customers.
2. Skincare - The launch of 'Pause' by xydrobe and Dr. Barbara Sturm demonstrates the potential for the skincare industry to integrate virtual reality into their brand experiences, offering customers a new way to engage with their products.
3. Entertainment - The immersive and multi-sensory VR experience at xydrobe's Mayfair flagship location opens up possibilities for the entertainment industry to create disruptive virtual reality exhibits that provide an unforgettable entertainment experience.
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