'Bohemiam Rhapsody Experience' is Available on the Google Play Store
Joey Haar — September 15, 2016 — Pop Culture
References: bo-rhap-vr.withgoogle & engadget
Even after more than 40 years, Queen's anthemic 'Bohemian Rhapsody' remains a cultural touchstone that almost every music fan knows from start to finish, and Google has endeavored to release the iconic song in virtual reality as the 'Bohemian Rhapsody Experience.' Collaborating with Queen and Enosis VR, Google calls the production "a journey through frontman Freddie Mercury's subconscious mind."
Stylistically, the experience is a surrealistic and psychadelic journey that does indeed resonate with Mercury and Queen's persistently joyful and ebullient lyrics and sound. The experience follows the flow of the song, however, rising and falling with the melodic changes that accompany it.
Though designed as a VR experience, the Bohemian Rhapsody Experience can be viewed as a regular 3D video as well.
Stylistically, the experience is a surrealistic and psychadelic journey that does indeed resonate with Mercury and Queen's persistently joyful and ebullient lyrics and sound. The experience follows the flow of the song, however, rising and falling with the melodic changes that accompany it.
Though designed as a VR experience, the Bohemian Rhapsody Experience can be viewed as a regular 3D video as well.
Trend Themes
1. Virtual Reality Music Experience - The Bohemian Rhapsody Experience showcases the potential for virtual reality music experiences to provide unprecedented access to musical performances and historic moments for fans around the world.
2. Collaborative Music & Technology Partnerships - Collaborations between technology companies, musicians, and immersive media innovators such as Google, Queen, and Enosis VR pave the way for partnerships that blur the lines between music, art, and technology, providing innovative experiences for audiences.
3. Surrealistic and Psychedelic Storytelling - The surrealistic and psychedelic qualities of the Bohemian Rhapsody Experience demonstrate opportunities for immersive storytelling and offer an innovative vehicle for expression beyond traditional narrative structures.
Industry Implications
1. Music - Musicians and music industry players can leverage virtual reality technologies to create immersive experiences that connect with fans in new ways, blurring the lines between art forms and providing fresh marketing opportunities.
2. Technology - Companies and entrepreneurs working in immersive technologies have the opportunity to collaborate with musicians, artists, and media companies to provide an exciting new type of interactive, sensory storytelling that enhances audience-engagement and offers new marketing channels.
3. Film & Media - With the rise of immersive media technologies, film and media producers can leverage virtual reality, artificial intelligence, and other emerging tech to create immersive storytelling experiences that engage audiences beyond cinema and TV, opening up new revenue streams and business models.
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