These immersive supermarket innovations range from interactive beer fridges to organically-themed grocery store decor that is reflective of a nutritious brand identity. Other notable examples include futuristic liquor store interiors and wine discovery display units that let shoppers sample different flavors while promoting new product releases.
While Toronto's EnoStore location is designed to cater to wine enthusiasts, Etude's countertop display system is ideal for retailers looking to draw attention to new or discounted products. When it comes to food retail, these immersive supermarket innovations also include Whole Foods' Store of the Future concept that gives shoppers a chance to document their grocery store trip on social media channels. The retail location also lets visitors check out suggested products on merchandising kiosks that feature user-friendly touchscreens.
23 Immersive Supermarket Innovations

23
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy

22
Experimental Grocery Concepts
This Amsterdam Supermarket Launches the Brand's New Concept

21
Futuristic Liquor Stores
Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
20
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
19
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is a Retail Playground
18
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
17
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
16
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
15
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
14
Digitized Wine Displays
This Merchandising Project by PERCH Interactive is Powered by Technology
13
Artisanal Vodka Merchandising
This Grey Goose Retail Display Features Stacked Box Elements
12
Drive-Thru Liquor Stores
This Store Allows Customers to Purchase Items Without Leaving Their Car
11
Cascading Champagne Displays
Total Wine's Liquor Store Display Boldly Showcases Veuve Bottles
10
Waste-Reducing Grocery Programs
Marks & Spencer's New Program Aims to Prevent Food Waste
9
Cocktail-Creating Kiosks
The 'Be Your Own Bartender' Kiosks Will Help Consumers Select Alcohol
8
Taste-Focused Cheese Shops
This Store Encourages Customers to Sample Products Before They Buy
7
Hobbyist Beer Shops
'BottleDog' Sells DIY Brewing Tools and Ready-Made Beer
6
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
5
Whimsical Dessert Kiosks
Nayan Gayary's Sugar Threads Kiosk is Inspired by Sugary Ingredients
4
Towering Cheese Fridges
The Loblaws Wall of Cheese Has a Staggering Selection and is 18 Feet Tall
3
Flavorful Vino Displays
This Waitrose Store Display Organizes Wine Bottles by Flavor Profiles
2
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
1
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
Related Ideas
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Dynamic Interaction Coffee Tables
The 'EnigmaSurface' Responds to the User's Touch
Projected Kitchen Displays
Samsung HoloDisplay is a CES 2025 Best of Innovation Smart Home Winner
Restored Cafe Culture Retailers
The New Starbucks Coffee House Design Revives the Local Cafe Feel
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Spa-Like Flagship Stores
Monos Unveils a Multisensory Toronto Store
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Autonomous Micro Markets
Micromart Features Digital Price Tags & AI Product Recognition Sensors
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Nature-Inspired Coffee Boutiques
Nespresso Opens a Retail Location in Yorkdale Shopping Centre
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
AI-Driven Direct-To-Consumer Platforms
Albertsons Offers Personalized Food and Beverage Products
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Immersive Lifestyle Stores
Gelato Pique Has Inaugurated Its Standalone Store in South Korea
Immersive Charcuterie Showcases
The ALDI Charcuterie Chalet Provides Holiday Inspiration
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
One-Stop Wellness Marketplaces
The Market Place by Laird Superfood Curates Active Living Solutions
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Record-Breaking Autonomous Supermarkets
Sensei Debuted a Groundbreaking Supermarket at NRF 2025
Multifunctional Robotic Tables
The Come Together Robot Concept Features a Fridge and Speaker
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
AI-Backed Grocery Recommendations
Instacart Smart Shop Uses AI to Enhance Searches
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Employee-Free Smart Stores
The 'Teo' Employee-Free Store in Germany is a Success Story
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Immersive Textile Boutiques
100% Silk Shop in Toronto's Downtown Core is Sustainable
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
AI-Powered Retail Solutions
SymphonyAI is Carrefour Italy's Newest Retail Technology
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Two Kilometer-Stretched Stores
IKEA Unveils a Linear Store Plan Stretching Almost 2 Kilometers
Green China-Based Coffee Chains
Tim Hortons Debuts its First Sustainable Store Concept in Shenzhen
Barcode-Less Product Scanners
SeeChange Taps Diebold Nixdorf to Create AI Checkout Tools
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Dynamic Lighting-Equipped Fridges
LG Electronics Introduces the New LG Objet Collection
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Grocery Store Quiet Hours
Woolworths Expands Its Quiet Hour Initiative at Its Stores
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Modern Mobile Fridge Concepts
Junho Han Designs the Amity Relationship Mobile Fridge Concept
Refreshing QSR Store Designs
The Jamba 'Hello Sunshine' Store Prototype is Cohesive
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Cashier-Free Grocer Expansions
Aisle 24 Continues to Expand in Canada Amid Success
Refrigerated Vending Machines
The REDYREF Smart Food Fridge Uses RFID Technology
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Shoppable Fridge Screens
Samsung Unveils a New Partnership with Instacart for On-Fridge Shopping
Autonomous Retail Solutions
Simbe Robotics Debuts a New Tool to Remotely Monitor Store Shelves
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Dynamic Meal Ordering Kiosks
Mr. Pickle’s Sandwich Shop is Bringing Samsung Kiosks to Locations
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Limited-Edition Smart Drinks Fridges
Rocco x Wölffer Estate to Introduce Rosé Colored Fridges
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Streamlined POS Experiences
Instacart, DUMAC and TRUNO Enhance AI-Powered Smart Cart Adoption
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Gastronomic Immersive Design Installations
V-Zug Hosts the Banquet Echoes Installation
24-Hour AI-Powered Stores
REWE To Go and Lekkerland SE Open Germany's First Autonomous Store
Autoshop-Transformed Skincare Boutiques
Bernheimer Architecture Designs New Malin+Goetz Store
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Efficient On-the-Go Stores
Parfetts Shop & Go Store Concept Responds to Consumer Demand
Progressive Solar-Powered Fridges
Amped Innovation Unveils the Sustainable EasyFreeze Fridge
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Mumbai Futuristic Fashion Boutiques
Sanjay Puri Architects Designs the Nezo Mumbai Showroom
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Immersive Boba Tea Shops
Worc Designs the Yoozoo Shop in Mexico City with a Glowing Design
Checkout-Free Grocery Stores
ALDI Launches the Innovative 'ALDIgo' Checkout-Free Grocery Store
Modern Home Essentials Stores
Silk & Snow Expands into Western Canada with a New Retail Location
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Retailer-Opened Food Markets
The MUJI Food Market Opens its Doors in Chelsea Market in NYC
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Modern Luxury Refrigeration Systems
Dacor Presents the New Undercounter Collection
Functional Mushroom Product Expansions
Love Mushrooms Produce Organic Mushroom Wellness Products
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Retail Food Expiry Tools
Gander Taps C-Store Collective to Launch a New Service Partnership
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Expiration Management Tools
East of England Co-op Taps Retail Insight for a New Waste Solution
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Modern Food Preservation Units
Matéo Robin Designs the Totem Food Preservation Unit
Grocery Store-Converted Breweries
A Collaborative Effort Joins to Create the Dassai Brewery
Winemaker Milan Showrooms
Eligo Studio Creates a Showroom for Masciarelli Tenute Agricole
Artisanal Interior Storage Systems
Alexandre Dubreuil Creates the Dice Design System