Whole Foods' Interactive Store Display Helps Make Purchase Decisions
Jana Pijak — December 15, 2015 — Marketing
References: behance.net
Neal Gallagher is the creative genius behind the 'Whole Body Mirror,' Whole Foods' interactive store display that helps shoppers make body care purchasing decisions. After launching its Store of the Future concept late last year, the health food giant is once again making headlines with its latest experiential retail innovation.
Launched at Whole Foods Avalon in Alpharetta, this interactive store display invites shoppers to raise their hands to the sky or to align their body in different poses. The Whole Body Mirror then judges a user's posture while suggesting products that are designed to boost their complexion and mood or even give them a burst of energy.
In addition to making a regular trip to the supermarket more engaging for all, this intuitive store fixture also uses technology to evaluate shoppers' overall health while suggesting what products work best for them.
Launched at Whole Foods Avalon in Alpharetta, this interactive store display invites shoppers to raise their hands to the sky or to align their body in different poses. The Whole Body Mirror then judges a user's posture while suggesting products that are designed to boost their complexion and mood or even give them a burst of energy.
In addition to making a regular trip to the supermarket more engaging for all, this intuitive store fixture also uses technology to evaluate shoppers' overall health while suggesting what products work best for them.
Trend Themes
1. Interactive Store Displays - Opportunity for retailers to engage customers through interactive displays that offer personalized recommendations.
2. Experiential Retail - Potential for retailers to create immersive shopping experiences that enhance customer engagement and drive sales.
3. Personalized Shopping Assistance - Potential for technology to provide personalized product recommendations based on individual needs and preferences.
Industry Implications
1. Retail - Disruptive innovation opportunity for retailers to integrate interactive displays and personalized shopping assistance to enhance the customer experience and increase sales.
2. Health and Wellness - Opportunity for health and wellness industry to leverage technology to provide personalized recommendations and assistance to customers looking for products that align with their specific needs and goals.
3. Technology - Opportunity for technology companies to develop interactive display solutions and personalized shopping assistance tools for retailers in various industries.
6.6
Score
Popularity
Activity
Freshness
