This Store Encourages Customers to Sample Products Before They Buy
Katherine Pendrill — December 10, 2015 — Marketing
References: cheeseandprovisions & denver.eater
'Cheese+Provisions' is a Denver-based cheese shop that encourages customers to sample products before they buy. While most grocery stores provide the occasional free sample, this is largely done on a promotional basis. This store gives consumers an opportunity to try any of its hand-crafted goods before making a purchase.
Cheese+Provisions is an artisan cheese shop operated by Steve and Kim Duty. Steve is a professional cheesemonger who has operated his own cheese-making operation. With his ties to the local creameries, Steve is able to sell hand-crafted cheeses that are not found in traditional grocery stores. To encourage customers to taste the hand-selected offerings, the store offers samples, onsite cheese boards and pre-selected alcohol pairings. There is even a Cheese of the Month Club that showcases different varieties.
By allowing customers to sample products from local vendors, Cheese+Provisions provides a more interactive way for customers to learn about Denver's cheese-making community.
Cheese+Provisions is an artisan cheese shop operated by Steve and Kim Duty. Steve is a professional cheesemonger who has operated his own cheese-making operation. With his ties to the local creameries, Steve is able to sell hand-crafted cheeses that are not found in traditional grocery stores. To encourage customers to taste the hand-selected offerings, the store offers samples, onsite cheese boards and pre-selected alcohol pairings. There is even a Cheese of the Month Club that showcases different varieties.
By allowing customers to sample products from local vendors, Cheese+Provisions provides a more interactive way for customers to learn about Denver's cheese-making community.
Trend Themes
1. Interactive Sampling - Cheese shops and other retailers can embrace interactive sampling to provide a more engaging customer experience.
2. Artisanal Cheese - The demand for artisanal cheeses is growing, creating opportunities for specialty cheese shops to offer unique and hand-crafted products.
3. Subscription Services - The popularity of subscription services, like the Cheese of the Month Club, opens up new possibilities for businesses to cater to customers' desire for curated experiences.
Industry Implications
1. Food Retail - Food retailers can create differentiated experiences by offering interactive sampling and a curated selection of artisanal cheeses.
2. Hospitality - Hotels, restaurants, and bars can partner with cheese shops to offer curated cheese boards and alcohol pairings to enhance the dining experience.
3. Subscription Services - The subscription services industry can explore partnerships with cheese shops to create unique and specialized offerings for subscribers.
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